30. Segmentation reduces unecessary........ of the organization
Correct : A. expenses
31. Which element identifies the strategic factors that determine the future of a firm?
Correct : B. environmental scanning.
32. . In which of the following pricing approaches is pricing based on consumer
demand?
Correct : C. market approach.
33. . Consumer do their own picking, pay in cash and carry the merchandise away A.
Correct : C. the cash and carry
34. At what stage is the threat from competitors at its peak in an industry?
Correct : A. growth stage.
35. The word “retail” has been derived from which word?
Correct : B. French
36. Who is the last link in the chain connecting the producer and customer ?
Correct : C. retailer
37. Internet marketing and telemarketing are the recent trends in ……….. business
Correct : A. retail
38. MRP stands for.
Correct : B. maximum retail price
39. Multiple shops are also known as –
Correct : B. chain stores
40. Door to door selling is carried out by
Correct : A. hawkers and peddlers
41. There is no shop assistants in a
Correct : A. super bazaar
42. No middle men is involved in –
Correct : C. direct marketing
43. Shopping malls, super markets and hypermarkets come under which type of marketing?
Correct : B. retail
44. Which of the following statement about retail marketing is true
Correct : C. sells products to final consumers
45. A multi channel retailer sells merchandise
Correct : D. over more than one channel;
46. E-retailing refers to
Correct : D. retailing and shopping through internet
47. What is the full form of VAT?
Correct : A. value added tax
48. Mail order retailing is the same as:
Correct : D. Catalog retailing
49. All of the following are types of non store retailing, except
Correct : C. Chain store
50. Person to person interaction between a retailer and a prospective customer is:
Correct : C. Direct selling
51. Independent retailers who use a central buying organization and joint promotional efforts
are called a
Correct : C. retailer cooperative
52. A retail firm owned by its customers in which members contribute money to open their
own store, vote on its policies, elect a group to manage it, and receive dividends is called a
Correct : D. consumer cooperative
53. The oldest and most heavily trafficked city area is called
Correct : D. Central business district
54. Giant retailers called _____ concentrate on one product category such as toys or home
improvement
Correct : A. Category killers
55. Retailers such as Benetton, The Body Shop, and Marks and Spencer carry mostly own- brand merchandise. These are called _____ brands
Correct : B. private label
56. A_____ fee is the charge many supermarkets impose for accepting a new brand to cover
the cost of listing and stocking it.
Correct : B. slotting
57. Which of the following is not one of the four major decisions that must be made with
regard to market logistics?
Correct : D. How should stock be financed?
58. Which statement is not a benefit of formulating a retail strategy?
Correct : C. Sales maximization is stress
59. A retailer's commitment to a type of business and to a distinctive role in the
marketplace is its:
Correct : B. organizational mission
60. Which form of organization is subject to double taxation?
Correct : C. corporation
61. When retailers identify customer segments and develop unique strategies to meet the
desires of these segments, they are using:
Correct : B. niche retailing
62. Those aspects of business that a retailer can directly affect, such as store hours and
merchandise lines carried are referred to as:
Correct : A. controllable variables
63. Which is not considered one of the elements of "managing a business" in a retail strategy?
Correct : D. merchandise management and pricing
64. A systematic procedure for analyzing the performance of a retailer is called:
Correct : D. retail audit
65. During each stage in the development of a retail strategy, retail managers should:
Correct : C. look for both positive and negative feedback
66. Which of the following is a recommended strategy for retailers when consumers select the
outlet first and the brand second?
Correct : A. Appropriate pricing
67. Which of the following types of retail businesses have unlimited liability?
Correct : A. Partnership and sole trader
68. Any source of products or services for consumers is referred to as a _____.
Correct : A. Retail outlet
69. The retailer is usually in an excellent position to
Correct : C. Gain feedback from consumers
70. Consumers acquiring product through mail, telephone, or computer orders is referred to as _____.
Correct : D. In-home shopping
71. Which of the following is the major reason consumers give for shopping online?
Correct : D. Convenience
72. Which one of the following is NOT a form of direct marketing?
Correct : C. personal selling
73. The major reason people give for not shopping on the Internet is _____.
Correct : B. Security concerns
74. The difference between retail and cost is called:
Correct : D. markup
75. Expenses that benefit the entire store are called:
Correct : C. indirect
76. Consumers who browse and/or purchase in more than one channel are known as _____.
Correct : B. Multi-channel shoppers
77. In which of the following retailers are salespeople ready to assist in every phase of the
locate-compare-select process?
Correct : D. full service.
78. The fastest growing segment of retailing is __________.
Correct : A. nonstore retailing
79. The most important retail marketing decision a retailer has to make is to __________.
Correct : A. identify its target market
80. __________ includes all of the activities involved in selling goods or services to those
who buy for resale or business use.
Correct : B. wholesaling
81. A concept in retailing that helps explain the emergence of new retailers is called the
_______________ hypothesis.
Correct : B. wheel-of-retailing
82. Merchandising and display are an important part of the marketing plan and should have a
reasonable budget allocated, even for a retailer operating on a ..........
Correct : D. Shoestring.
83. A retailer’s ______________ is the key to its ability to attract customers.
Correct : A. location.
84. Which of the following is NOT an example of non-store retailing?
Correct : D. Catalogue shop.
85. The word Retail is derived from the----- word
Correct : B. french
86. In retailing there is a direct interaction with-------
Correct : D. all of these
87. Retailing creates-------
Correct : D. all of these
88. Retailing is a marketing function which ----
Correct : C. sells products to final consumers
89. Retailer is a person who sells the goods in a---------.
Correct : B. small quantities.
90. The main objective of the management is--------.
Correct : D. all of these.
91. In retailing there is a direct interaction with-------.
Correct : D. all of these.
92. Retailing creates-------.
Correct : D. all of these.
93. ---------activities performed by the retailers.
Correct : D. all of these.
94. The term stakeholders which includes-------.
Correct : D. all the above.
95. ------represents how a retailer is perceived by consumers and others.
Correct : A. image.
96. The functions of management start with-----.
Correct : B. planning.
97. "Management is what a manager does" given by.
Correct : C. Dinkar Pagare.
98. Human resource management process consists of ------.
Correct : D. all of these.
99. ----- is the process of seeking customers towards shop.
Correct : B. Advertisement.
100. ------ gives the product as per the requirements of customers