1. A marketer need to understand that some general traits of a brand name are
Correct : D. None of the above
2. marketing is a process which aims at ..............
Correct : C. satisfaction of customer needs
3. marketers often use the term ------- to cover various groupings of customers
Correct : D. market
4. select an appropriate definition of want .
Correct : C. needs directed to the product
5. The key customer markets consists of .......
Correct : D. All of the above
6. ........buy products & ......use product
Correct : B. buyers & sellers
7. ---------reflects the sum of the perceived tangible & intangible benefits & costs to
cutomers
Correct : B. customer value
8. Testing before launching a product launching a product is known as ....
Correct : D. test marketing
9. ______________ is a way of describing audience based on factors such as age,
gender, education level, town class, income etc.
Correct : A. Demographic
10. ______________ is a way of describing audience based on the their life style,
attitudes, aspirations, habits etc.
Correct : B. Psychographics
11. .........is the acquisition of goods and services by the seller or industrial user for the
purpose of resale
Correct : B. assembling
12. A..... is an elaborated version of the idea expressed in consumer
terms
Correct : B. product concept
13. NPD Stands for
Correct : D. new product development
14. A..........is a detailed version of the idea stated in meaningful consumer terms
Correct : A. product concept
15. marketing myopia related first paper published in 1960 in the ..........
Correct : C. harvard business review
16. A large amount of ______________ advertising is for retailers, local businesses
and for promotions.
Correct : C. radio
17. marketing buzz means means......
Correct : C. Product Development
18. Companies are exploring the ______________ for communicating their advertising
message because of its several attractive features and advantages.
Correct : D. new media
19. The advertising industry is passing through a transition phase with the emergence
of the ______________media.
Correct : B. online
20. New media is very cost-effective when compared to the traditional media and is
highly ______________.
Correct : D. result-oriented
21. The ______________ is the biggest possible medium and has the quickest and the
deepest reach throughout the globe.
Correct : A. web
22. Digital technology is changing the way ______________ relate to products and
markets.
Correct : B. consumer
23. Cyber consumers are not ______________.
Correct : C. homogeneous
24. Marketers often use the term ________ to cover various groupings of customers.
Correct : D. market
25. Inside sales is known as
Correct : C. tele-marketing
26. which is the future of of direct marketing ........
Correct : D. all the above
27. tele marketing is a part of .....
Correct : A. direct marketing
28. Selectivity is related to ______________.
Correct : D. coverage
29. A cluster of complementary goods and services across diverse set of industries is
called as
Correct : B. meta market
30. ______________ advertising affords the marketer the ability to engage the
consumer in a direct and personal way.
Correct : A. Interactive
31. One of the key tasks of marketers is ____________ and to create consumer
perceptions that the product is worth purchasing.
Correct : C. To differentiate their products from those of competitors
32. ______________ technology is changing the way consumers relate to products and
markets.
Correct : C. Digital
33. Cyber consumers are not ______________.
Correct : D. homogeneous
34. e-Tailing will have to co-exist with __________ retailing.
Correct : B. traditional
35. ______________ the appropriate market segment has become ever more important
when carrying out e-branding campaigns.
Correct : C. Targeting
36. Creating and securing a brand name in the physical world requires extensive
marketing. ______________.
Correct : A. Research
37. Online marketing of all types offers superior measurability and
trackability in comparison to traditional ______________.
Correct : B. tactics
38. Digital branding, in general need to have the consumer- specific orientation
addressed to consumers in a ______________ context.
Correct : D. cultural
39. What is the last stage of the consumer decision process?
Correct : B. post purchase behavior
40. Media are the bridges that carry messages back and forth between companies and
______________.
Correct : B. customers
41. The challenge of media planning is becoming greater because the number of ways
to send brand messages is ______________.
Correct : C. increasing
42. Media planners begin their work by doing media ______________.
Correct : A. research
43. ________ markets are made up of members of the distribution chain
Correct : D. Channel
44. Vehicles dealing with particular areas of interest, such as sports, hobbies or finance, are the ones most likely to have lifestyle and product - usage data in addition to______________ profiles.
Correct : B. demographic
45. When a company distributes its products through a channel structure that includes
one or moreresellers, this is known as ________
Correct : A. Indirect marketing
46. In marketing theory, every contribution from the supply chain adds
________ to the product
Correct : A. value
47. In marketing theory, every contribution from the supply chain adds ________ to
the product.
Correct : A. value
48. The act of trading a desired product or service to receive something of value in
return is known as which key concept in marketing?
Correct : B. exchange
49. ........buy products & ......use product
Correct : B. buyers & sellers
50. .........is the acquisition of goods and services by the seller or industrial user for the
purpose of resale
Correct : B. assembling
51. A large amount of ______________ advertising is for retailers, local businesses
and for promotions.
Correct : C. radio
52. Companies are exploring the ______________ for communicating their advertising message because of its several attractive features and advantages.
Correct : D. new media
53. Digital technology is changing the way ______________ relate to products and
markets.
Correct : B. consumer
54. A cluster of complementary goods and services across diverse set of industries is
called as
Correct : B. meta market
55. ______________ technology is changing the way consumers relate to products and
markets.
Correct : C. Digital
56. Creating and securing a brand name in the physical world requires extensive
marketing. ______________.
Correct : A. Research
57. Media are the bridges that carry messages back and forth between companies and
______________.
Correct : B. customers
58. When a company distributes its products through a channel structure that includes one or moreresellers, this is known as ________
Correct : A. Indirect marketing
59. In marketing theory, every contribution from the supply chain adds
________ to the product
Correct : A. value
60. What is the correct syntax in HTML for creating a link on a webpage?
Correct : D. < A HREF = “ghumti.html”>
61. Which of the following is an attribute of <Table> tag?
Correct : C. CELLPADDING
62. Choose the correct HTML tag to make the text bold?
Correct : D. Both A) and C)
63. Which HTML tag would be used to display power in expression (A+B)2
?
Correct : A. <SUP>
64. Choose the correct HTML code to create an email link?
Correct : B. <A HREF = “mailto:ganesh@ghumti.com”></A>
65. Choose the correct HTML tag for the largest heading?
Correct : A. <H1>
66. Output of XML document can be viewed in a
Correct : B. Web browser
67. What is the correct way of describing XML data?
Correct : C. XML uses XSL to describe the data
68. Comments in XML document is given by:
Correct : C. <!_ _ _ _>
69. Which statement is true?
Correct : A. An XML document can have one root element
70. is it most ideal to send a press release?
Correct : D. Tuesday through Thursday for newsworthy
71. the best way to make money “while you sleep”?
Correct : C. Having products on your website
72. the possibility of website visitors following through on contacting you is
Correct : B. Tell them to call you
73. which is keeping someone on your website and encouraging them to come back?
Correct : A. Make a website things to do a website interactive such as quizzes, downloads, etc
74. SEO stand for?
Correct : B. Search Engine Optimization
75. which name is the latest major change in functionality?
Correct : B. Timeline
76. _________ name of the Hosting Company that is used for all external consumerfacing sites?
Correct : C. Rackspace
77. ________ is the new content management tool for SWEET ?
Correct : A. Sitecore
78. Social networks are organized primarily around __________.
Correct : B. people
79. Which social network is considered the most popular for social media marketing?
Correct : B. Facebook
80. What is the name for Facebook`s ranking algorithm?
Correct : D. Edge rank
81. Which of the following is an important aspect of creating blogs and posting
content?
Correct : D. All of the above
82. What is meant by "micro-blogging"?
Correct : B. Blogs with limited individual posts, limited by character count typically
83. What is "social media optimization"?
Correct : A. Creating content which easily creates publicity via social networks
84. What would the marketing budget section of a marketing plan detail?
Correct : C. The expected costs for each ad campaign based on the delivery method
85. What is the name of Facebook's analytic package?
Correct : D. Insights
86. How does creating a social network marketing plan differ from a traditional marketing plan?
Correct : B. The staff requirements and skill sets for social marketing are different
87. Which of the following is functions of social media for business?