Quiznetik

Digital Marketing | Set 2

1. A marketer need to understand that some general traits of a brand name are

Correct : D. None of the above

2. marketing is a process which aims at ..............

Correct : C. satisfaction of customer needs

3. marketers often use the term ------- to cover various groupings of customers

Correct : D. market

4. select an appropriate definition of want .

Correct : C. needs directed to the product

5. The key customer markets consists of .......

Correct : D. All of the above

6. ........buy products & ......use product

Correct : B. buyers & sellers

7. ---------reflects the sum of the perceived tangible & intangible benefits & costs to cutomers

Correct : B. customer value

8. Testing before launching a product launching a product is known as ....

Correct : D. test marketing

9. ______________ is a way of describing audience based on factors such as age, gender, education level, town class, income etc.

Correct : A. Demographic

10. ______________ is a way of describing audience based on the their life style, attitudes, aspirations, habits etc.

Correct : B. Psychographics

11. .........is the acquisition of goods and services by the seller or industrial user for the purpose of resale

Correct : B. assembling

12. A..... is an elaborated version of the idea expressed in consumer terms

Correct : B. product concept

13. NPD Stands for

Correct : D. new product development

14. A..........is a detailed version of the idea stated in meaningful consumer terms

Correct : A. product concept

15. marketing myopia related first paper published in 1960 in the ..........

Correct : C. harvard business review

16. A large amount of ______________ advertising is for retailers, local businesses and for promotions.

Correct : C. radio

17. marketing buzz means means......

Correct : C. Product Development

18. Companies are exploring the ______________ for communicating their advertising message because of its several attractive features and advantages.

Correct : D. new media

19. The advertising industry is passing through a transition phase with the emergence of the ______________media.

Correct : B. online

20. New media is very cost-effective when compared to the traditional media and is highly ______________.

Correct : D. result-oriented

21. The ______________ is the biggest possible medium and has the quickest and the deepest reach throughout the globe.

Correct : A. web

22. Digital technology is changing the way ______________ relate to products and markets.

Correct : B. consumer

23. Cyber consumers are not ______________.

Correct : C. homogeneous

24. Marketers often use the term ________ to cover various groupings of customers.

Correct : D. market

25. Inside sales is known as

Correct : C. tele-marketing

26. which is the future of of direct marketing ........

Correct : D. all the above

27. tele marketing is a part of .....

Correct : A. direct marketing

28. Selectivity is related to ______________.

Correct : D. coverage

29. A cluster of complementary goods and services across diverse set of industries is called as

Correct : B. meta market

30. ______________ advertising affords the marketer the ability to engage the consumer in a direct and personal way.

Correct : A. Interactive

31. One of the key tasks of marketers is ____________ and to create consumer perceptions that the product is worth purchasing.

Correct : C. To differentiate their products from those of competitors

32. ______________ technology is changing the way consumers relate to products and markets.

Correct : C. Digital

33. Cyber consumers are not ______________.

Correct : D. homogeneous

34. e-Tailing will have to co-exist with __________ retailing.

Correct : B. traditional

35. ______________ the appropriate market segment has become ever more important when carrying out e-branding campaigns.

Correct : C. Targeting

36. Creating and securing a brand name in the physical world requires extensive marketing. ______________.

Correct : A. Research

37. Online marketing of all types offers superior measurability and trackability in comparison to traditional ______________.

Correct : B. tactics

38. Digital branding, in general need to have the consumer- specific orientation addressed to consumers in a ______________ context.

Correct : D. cultural

39. What is the last stage of the consumer decision process?

Correct : B. post purchase behavior

40. Media are the bridges that carry messages back and forth between companies and ______________.

Correct : B. customers

41. The challenge of media planning is becoming greater because the number of ways to send brand messages is ______________.

Correct : C. increasing

42. Media planners begin their work by doing media ______________.

Correct : A. research

43. ________ markets are made up of members of the distribution chain

Correct : D. Channel

44. Vehicles dealing with particular areas of interest, such as sports, hobbies or finance, are the ones most likely to have lifestyle and product - usage data in addition to______________ profiles.

Correct : B. demographic

45. When a company distributes its products through a channel structure that includes one or moreresellers, this is known as ________

Correct : A. Indirect marketing

46. In marketing theory, every contribution from the supply chain adds ________ to the product

Correct : A. value

47. In marketing theory, every contribution from the supply chain adds ________ to the product.

Correct : A. value

48. The act of trading a desired product or service to receive something of value in return is known as which key concept in marketing?

Correct : B. exchange

49. ........buy products & ......use product

Correct : B. buyers & sellers

50. .........is the acquisition of goods and services by the seller or industrial user for the purpose of resale

Correct : B. assembling

51. A large amount of ______________ advertising is for retailers, local businesses and for promotions.

Correct : C. radio

52. Companies are exploring the ______________ for communicating their advertising message because of its several attractive features and advantages.

Correct : D. new media

53. Digital technology is changing the way ______________ relate to products and markets.

Correct : B. consumer

54. A cluster of complementary goods and services across diverse set of industries is called as

Correct : B. meta market

55. ______________ technology is changing the way consumers relate to products and markets.

Correct : C. Digital

56. Creating and securing a brand name in the physical world requires extensive marketing. ______________.

Correct : A. Research

57. Media are the bridges that carry messages back and forth between companies and ______________.

Correct : B. customers

58. When a company distributes its products through a channel structure that includes one or moreresellers, this is known as ________

Correct : A. Indirect marketing

59. In marketing theory, every contribution from the supply chain adds ________ to the product

Correct : A. value

60. What is the correct syntax in HTML for creating a link on a webpage?

Correct : D. < A HREF = “ghumti.html”>

61. Which of the following is an attribute of <Table> tag?

Correct : C. CELLPADDING

62. Choose the correct HTML tag to make the text bold?

Correct : D. Both A) and C)

63. Which HTML tag would be used to display power in expression (A+B)2 ?

Correct : A. <SUP>

64. Choose the correct HTML code to create an email link?

Correct : B. <A HREF = “mailto:ganesh@ghumti.com”></A>

65. Choose the correct HTML tag for the largest heading?

Correct : A. <H1>

66. Output of XML document can be viewed in a

Correct : B. Web browser

67. What is the correct way of describing XML data?

Correct : C. XML uses XSL to describe the data

68. Comments in XML document is given by:

Correct : C. <!_ _ _ _>

69. Which statement is true?

Correct : A. An XML document can have one root element

70. is it most ideal to send a press release?

Correct : D. Tuesday through Thursday for newsworthy

71. the best way to make money “while you sleep”?

Correct : C. Having products on your website

72. the possibility of website visitors following through on contacting you is

Correct : B. Tell them to call you

73. which is keeping someone on your website and encouraging them to come back?

Correct : A. Make a website things to do a website interactive such as quizzes, downloads, etc

74. SEO stand for?

Correct : B. Search Engine Optimization

75. which name is the latest major change in functionality?

Correct : B. Timeline

76. _________ name of the Hosting Company that is used for all external consumerfacing sites?

Correct : C. Rackspace

77. ________ is the new content management tool for SWEET ?

Correct : A. Sitecore

78. Social networks are organized primarily around __________.

Correct : B. people

79. Which social network is considered the most popular for social media marketing?

Correct : B. Facebook

80. What is the name for Facebook`s ranking algorithm?

Correct : D. Edge rank

81. Which of the following is an important aspect of creating blogs and posting content?

Correct : D. All of the above

82. What is meant by "micro-blogging"?

Correct : B. Blogs with limited individual posts, limited by character count typically

83. What is "social media optimization"?

Correct : A. Creating content which easily creates publicity via social networks

84. What would the marketing budget section of a marketing plan detail?

Correct : C. The expected costs for each ad campaign based on the delivery method

85. What is the name of Facebook's analytic package?

Correct : D. Insights

86. How does creating a social network marketing plan differ from a traditional marketing plan?

Correct : B. The staff requirements and skill sets for social marketing are different

87. Which of the following is functions of social media for business?

Correct : C. Both A and B