2. Which ofthe following is part ofthe four main types for e‐commerce?
Correct : D. All of the above
3. Which segment do eBay, Amazon.com belong?
Correct : B. B2Cs
4. Which type of e‐commerce focuses on consumers dealing with each other?
Correct : D. C2C
5. Which segment is eBay an example?
Correct : D. None of the above
6. Which type deals with auction?
Correct : D. C2C
7. In which website Global Easy Buy is facilitated?
Correct : A. Ebay.com
8. The best products to sell in B2C e‐commerce are:
Correct : B. Digital products
9. Whichproducts are people mostlikelytobe more uncomfortable buyingonthe
Internet?
Correct : B. Furniture
10. Which products are people most likely to be comfortable buying on the Internet?
Correct : D. All of the above
11. Digital products are bestsuited for B2C e‐commerce because they:
Correct : D. All of the above
12. The solution for all business needs is
Correct : B. ERP
13. Allofthe following are techniques B2Ce‐commerce companies use toattract
customers, except:
Correct : D. Virtual marketing
14. Which is a function of E‐commerce
Correct : D. all of the above
15. Which is not a function of E‐commerce
Correct : C. warehousing
16. Which term represents a count ofthe number of people who visit one site, click on an
ad, and are taken to the site of the advertiser?
Correct : B. Click‐through
17. What is the percentage of customers who visit a Website and actually buy something
called?
Correct : D. Conversion rate
18. What are materials used in production in a manufacturing company or are placed on the
shelf forsale in a retail environment?
Correct : A. Direct materials
19. What are materialsthat are necessary forrunning a modern corporation, but do not
relate to the company's primary business activities?
Correct : B. Indirect materials
20. What are ballpoint pens purchased by a clothing company?
Correct : B. Indirect materials
21. What is another name for?
Correct : B. Indirect materials
22. What isthe processin which a buyer postsitsinterest in buying a certain quantity of items, and sellers compete forthe business by submitting successively lower bids until there is only one seller left?
Correct : C. Reverse auction
23. What are plastic cardsthe size of a credit card that contains an embedded chip on which
digital information can be stored?
Correct : D. Smart cards
24. Most individuals are familiar with which formof e‐commerce?
26. Whichofthe following are advantages normallyassociated withB2Be‐commerce?
Correct : D. all of the above
27. Ifthe threat ofsubstitute products orservices islow it is a(n):
Correct : C. Advantage to the supplier
28. The threat of new entrants is high when it is:
Correct : C. Easy for competitorsto enterthe market
29. An industry is less attractive for suppliers when the rivalry among existing competitors
is:
Correct : A. High
30. Unique value auction is mainly applies to?
Correct : B. Second hand products
31. Paisapay is facilitated in
Correct : A. eBay.co.in
32. Which ofthe following is a usefulsecurity mechanism when considering business
strategy and IT?
Correct : D. all the above
33. Which of the following is not related to security mechanism
Correct : C. e‐cash
34. A product orservice that customers have come to expect from an industry, which must be offered by newentrantsiftheywishto compete and survive, is knownas a(n)?
Correct : C. Entry barriers
35. Which of the following statements accurately reflect the impact of technology?
Correct : D. all of the above
36. A business cannot be all thingsto all people. Instead, a business must:
Correct : C. all of the above
37. How the transactions occur in e‐commerce?
Correct : A. Using e‐medias
38. Which type of products is lesser purchased using ecommerce?
Correct : A. automobiles
39. A business competing in a commodity like environment must focus on which ofthe
following?
Correct : D. all of the above
40. Which of the following refers to creating products tailored to individual customers?
Correct : A. customization
41. Materials used in the normal operation of a business but not related to primary
business operations are called what?
Correct : C. Indirect materials
42. Amazon.comis well‐known for which e‐commerce marketing technique?
Correct : C. Affiliate programs
43. What isthe name given to an interactive business providing a centralized market where many buyers and suppliers can come together for e‐commerce or commerce‐related activities?
Correct : D. Electronic marketplace
44. Which form of e‐marketplace brings together buyers and sellers from multiple industries,
often for MROmaterials?
Correct : A. horizontal
45. Which form of e‐marketplace brings together buyers ands ellers from the same
industry?
Correct : B. Vertical
46. Which type of add appears on a web page?
Correct : C. Banner ad
47. What type of ad appears on top of a web page?
Correct : B. pop‐up ad
48. What type of ad appears under a web page?
Correct : A. pop‐under ad
49. Which, if any, ofthe following types of ads are people most willing to tolerate?
Correct : D. none of the above
50. the customer review of a product on an E-Commerce website.
Correct : B. Awareness about the product
51. buying relevant keyword and Paid search marketing is about bidding
Correct : A. True
52. People who had earlier visited the site is __________ Customising advertisement to.
Correct : C. Remarketing
53. This aims at influencing users who have begun their research on search engines, but
not needed that they have visited a brand site.
Correct : B. Search retargeting
54. Which platform can be used by advertisers and purchase ad impressions across ad
exchanges?
Correct : A. demand-side platform
55. Real-time bidding is a form of programmatic buying
Correct : A. True
56. Which capabilities are offered by Web Content Management Tools?
Correct : D. all
57. Which design approaches help in building sites that are optimized for various screen
sizes?
Correct : B. Responsive web design
58. Site designing for mobile is very similar to the web.
Correct : B. False
59. Profits related to a new product in its introductory stage of profit related to new
product
Correct : A. negative
60. ____________classified by decoding, feedback, encoding and response are
together in communication process.
Correct : D. communication function
61. Product development comes from_________ source of idea.
Correct : D. both a and b
62. Which way of consumers feel or perceive towards an actual product or potential
market offering
Correct : B. product images
63. which Products like as “VHS tapes”
Correct : B. branding
64. __________ behavior Highly involved consumer buying behavior while perceiving
significant differences between brands
Correct : A. complex behavior
65. ___________Procedure in marketing which consists of enlisting opinion leaders as
“brand ambassadors” is called
Correct : C. Buz
66. customer is _________, If customer’s expectations and products performance
matches
Correct : A. satisfied
67. Stages such as conviction stage, liking stage, preference stage, and actual purchase
stage are all of the process called
Correct : B. buyer readiness
68. When the new developed product concept is tested, the next immediate step is to
Correct : A. market strategy
69. ____________communication process, receiver and sender are classified as
Correct : B. parties
70. stage in which purchase intention is transformed in to purchase decision is called
Correct : C. purchase decision
71. media and message are considered as_____________ in communication process
Correct : A. tools
72. ’Maslow’s hierarchy of needs
Correct : D. all of above
73. ___________ is classified An idea for a possible product that company will offer
Correct : D. none of the above
74. A detailed stated version of shortlisted new ideas in meaningful consumer terms is
best classified as
Correct : A. concept
75. The tendency of difficult understanding related to the use of market offering is
called
Correct : B. complexity
76. which triggers positive or negative emotions leads to purchase motivation
Correct : A. emotional appeal
77. Customers in growth stage of life cycle of products are classified as
Correct : B. early adopters
78. Considering non-personal communication channels, magazines, direct mail and
newspapers are considered as
Correct : B. print media
79. Product development process after analysis of business next step to be taken is
Correct : A. test marketing
80. who is suspicious of change is classified as
Correct : C. laggard
81. which is reflected in web design through ______.
Correct : C. different navigation options appealing to different members
82. Many consumer products are a key difference between B2C and B2B marketing
which is reflected in web design through ______.
Correct : B. the status of the business in the purchase decision process
83. which goal of a business-to-business website involves gaining permission from a
website visitor and other communications channels?
Correct : B. speak
84. Business-to business eCommerce involves commercial transactions between other
organizations and organizations.
Correct : A. True
85. the example of business-to-business services offered by Google which gains
advertising revenue.
Correct : C. YouTube Brand Channel
86. ______ is an example of business-to-business services offered by Google
application running as part of a customer’s website.
Correct : A. Google Search application providing online website search
87. which is normally run by a consortium of buyers in order to establish an efficient
purchasing environment.
Correct : B. buyer-oriented marketplace.
88. which is an online platform operated by a third party and is open to buyers or sellers in a particular industry.
Correct : D. B2B independent e-marketplace.
89. By bulk buying of items, One aim of e-procurement is to increase savings
Correct : A. right quantity.
90. Which production is related to procurement?
Correct : B. Raw materials.
91. In a market where companies build close connective relationships where Internet technology will not feature strongly in the development of these relationships, this is known as a ______ relationship.
Correct : A. Low Tech, High Touch, Personal
92. where technology will not feature in the development of these relationships, this is
known as a ______ relationship.
Correct : B. Low Tech, High Touch Transactional
93. website functions, which are the most important?
Correct : C. Capturing email addresses of visitors
94. Way promote a business with social media is__________