2. Attracting potential employees is more difficult in case of ---------.
Correct : B. external of recruitment.
3. ----- is the next step after recruiting the retail personnel.
Correct : D. Selection.
4. ------ test measure a persons capacity or potential capability to learn and perform a
job.
Correct : A. Aptitude test.
5. A traditional format that sell 20-80 percent of groceries and other consumable
product at discounted prices
Correct : A. Dollar Store
6. ------ component allow the retailer to offer the employees safety and security
Correct : B. Fringe benefit component
7. ------- is the manner of providing a job environment that encourages employee's
accomplishment.
Correct : B. Supervision.
8. Store security relates to ----.
Correct : C. both a & b.
9. Form of payment which a retailer may accept is ----.
Correct : D. all of these
10. Many retailers have improved their operation productivity through -----.
Correct : A. computerization.
11. The computerized check out is used by -----.
Correct : A. large retailers.
12. With the help of-------a retailer pays an outsider party to undertake one or more of
its operating functions
Correct : A. outsourcing.
13. ------ helps the retailers to face the crisis situations.
Correct : A. Risk management.
14. ------ is a key task for both large &small retailers.
Correct : D. All of these.
15. ----- helps the retailers to complete the tasks within the short period of time.
Correct : A. Computerization.
16. ---------is a warning to potential thieves and muggers.
Correct : B. Security guards.
17. Insurance against--------is more important due to government rules.
Correct : A. environmental risk.
18. The factor leading to the growth of retailing is ----.
Correct : D. all the above.
19. Consumer buying process in retailing involves ----.
Correct : D. all the above.
20. Atmosphere in retailing refers to ----.
Correct : B. The ambience, music, color scent in a store.
21. E-tailing refers to ----.
Correct : D. retailing shopping using the inter.
22. A multi channel retailer sells merchandise ----.
Correct : D. through more than one channel.
23. Retailing is a marketing function which ----.
Correct : C. sells products to final consumers.
24. The wheel of retailing explains the emergence of new retailing forms by ----.
Correct : D. low margin, low price retailers enter to compete with retailers who are high margin and high price.
25. All of the following are possible types of service that a retailer can offer except ----.
Correct : C. limited service.
26. The correct statement about chain stores is ----.
Correct : D. they centralize function.
27. Which of the following objectives is concerned with strategic marketing planning?
Correct : B. Over-all long term organizational growth.
28. Which sources of advantage will be helpful for a firm to achieve positional
advantage over its competitors?
Correct : D. All of the above a, b and c.
29. What are the elements that a mission statement of an organization should include?
Correct : D. All of the above 1, 2 and c.
30. The term which is used to identify the major areas of business of a diversified
organization is.
Correct : B. Business segment, group or diversion
31. Business composition is the term used while framing the following strategies. What
are they?
Correct : D. Both 1 and b.
32. Which of the following is not the characteristics of a strategic business unit?
Correct : D. None of the above.
33. According to GE screening grid model, which strategy should a company follow when it has high industry attractiveness and low business competitive position.
Correct : A. Invest/growth
34. Which of the following will act as a corner stone in maintaining the competitiveness of company
Correct : A. Market focus.
35. Which analysis compares the strengths and weaknesses of a firm against the
opportunities and threats in the external environment.
Correct : C. SWOT analysis.
36. Which of the following is not included in the list of macro environmental variables.
Correct : D. None of the above.
37. What is the term used if management wants to audit the key management functions
like sales force, advertising or pricing?
Correct : A. Vertical audit
38. The best way for a retailer to differentiate itself in the eyes of the consumer form
the competitions is to.
Correct : C. always be well stocked with the basic items that customers would expect to find in your store.
39. The boomerang effect is a relatively new phenomenon that describes
Correct : C. the recent trend of children returning to live with their parents after having already moved out.
40. Discretionary income is.
Correct : D. personal income after taxes minus the money needed for necessities.
41. The final stage of the consumer shopping/purchase model around which all other
stages revolves is the.
Correct : D. post-purchase evaluation stage.
42. What type of competitive structure are most retail firms involved in?
Correct : B. monopolistic competition.
43. Which of the following marketing functions is one the retailer could not perform?
Correct : C. location analysis.
44. Facilitating institutions may best be described as specialists that.
Correct : D. perform certain marketing functions, in which they have an expertise, for other channel members.
45. Which one of the following factors is not found on a six month merchandise
budget?
Correct : B. current liabilities.
46. The --- provides the retailer with a picture of the organization's profit and loss
situation
Correct : D. income statement.
47. What word best describes the relationship between a retailer's pricing decisions and
the merchandise, location, promotion, credit, services, image and legal decisions that retailers must make?
Correct : C. interactive.
48. If a retailer is offering the same products and quantities to different customers at different prices, the retailer has what kind of pricing policy?
Correct : C. flexible.
49. Which of the following areas should not be taken into consideration when
formulating a retailer's promotional strategy?
Correct : D. the retailer's net worth.
50. The two objectives of institutional advertising include:.
Correct : A. creating a positive store image and public service promotion
51. Which of the following should not be part of the campus shoppe's advertising campaign's objectives. The campus shoppe desires to increase.
Correct : D. All the above belong in the retailer's advertising objectives
52. Consumer premiums are considered to be a form of.
Correct : D. sole-sponsored sales promotion.
53. A transient customer is a consumer who visits a retailer.
Correct : C. that does not meet his or her customer service expectations.
54. Merchandise availability is an example of a.
Correct : D. transaction service.
55. Which of the following is not a factor in determining the service level to offer
Correct : D. firm's management structure
56. Which of the following is not a factors is not one of the elements that need to be considered when designing a sales job?
Correct : B. the number of complaints a salesperson should have to handle.
57. Which of the following is not part of a visual communications program
Correct : D. television advertising
58. In which of the following behavioral models there will be no product
differentiation and brands as a factor plays very little role in the purchase preferences.
Correct : D. Habitual buying behavior
59. A set of basic values, perceptions, wants and behavior learnt by a member of society from the family and other important constitution is called.
Correct : C. Culture.
60. Which of the following factors include forces like small groups, family, social roles
and status that will have an influence on buyer's behavior?
Correct : D. Social factors
61. Which of the following psychological factors drive a person to satisfy his need and
wants.
Correct : A. Motivation.
62. Which of the following buying instruments does not found in consumer buying?
Correct : D. None of the above
63. Which of the following factors influence the organizational buying decision
process?
Correct : D. All of the above.
64. Which method of organizational buying is suitable for he second-hand used vehicles, buildings etc, that have unique characteristics, but vary depending on their condition and usage.
Correct : A. Inspection.
65. When making 'purchasing decisions', the chief considerations involved in the
organizational buying are.
Correct : D. All the above.
66. Which of the following do not include while in the learning process of a market- oriented organization.
Correct : D. None of the above.
67. Management information system MIS supplies information, which include data
from both internal and external sources is useful for .
Correct : D. all of the above.
68. Marketing information system gathers information from internal sources like marketing intelligence and marketing research to help the manager in.
Correct : D. All of the above
69. Which level of organization uses management information systems data in its
decision making?
Correct : D. All of the above.
70. Which system is useful in coordinating data systems, tools and techniques with supporting software and hardware that enable managers to take appropriate marketing decisions.
Correct : B. Marketing decision support systems.
71. Identify the correct sequence of the following marketing approaches in order of
their existence.
Correct : C. Mass marketing; Product-variety marketing.
72. If a seller produces two or more products that have different features, styles, quality, sizes, etc it is called .
Correct : D. Product-variety marketing.
73. What is the term used if a market is divided into distinct groups of buyers who might require separate products or marketing mixes.
Correct : C. Market segmentation
74. Market positioning is a combination of marketing actions that management takes,
to meet the needs and wants of each target market. It includes.
Correct : D. All of the above.
75. Which type of segmentation is commonly used for climate because of its broad impact on consumer behavior and product needs.
Correct : A. Geographical segmentation.
76. 'Life style', 'Westside' and 'Shoppers stop' have located their departmental shops in the areas frequently visited by upper income people is an example of .
Correct : B. Geo-demographic segmentation.
77. Which of the demographic variables is not used by marketers for demographic
segmentation?
Correct : D. Poverty.
78. Which type of segmentation, classified consumers according to relevant needs and
buying behavior, regardless of their countries and culture.
Correct : D. Psychographic segmentation.
79. Before a company decides to target a particular segment, which important factors
are to be examined against organizations's objectives and resources?
Correct : D. All of the above.
80. If an organization targets to market a particular product to a variety of segments in
order to build a strong reputation in that product area is called.
Correct : A. Product specialization
81. A positioning strategy should include the following strategies except.
Correct : B. Personnel strategy.
82. Which of the following relationship strategies result into forming of a new
organization.
Correct : C. Joint venture.
83. Which type of organization consists of a small workforce, relying on independent suppliers who are located at several parts of the world with a sophisticated linked. information system.
Correct : B. Network corporation
84. Hindustan Motors (HM. alliance with Mitsubishi to manufacture and market
Lancer cars in India is an example of.
Correct : C. Technological licence agreement.
85. In which of the following systems, management of the distribution channels will be
undertaken by single organization.
Correct : B. Vertical marketing systems.
86. The difference between the total value and the corrective cost of performing the
value activities is .
Correct : B. Margin.
87. The number of product lines a company carries is called.
Correct : C. Product mix width.
88. The number of variants of a product offered by a company is called.
Correct : B. Product mix depth.
89. If a company increases product line length by increasing its products range it is
called.
Correct : B. Line stretching.
90. Companies that attack other firms including the market leader in an attempt to
build market share are called.
Correct : B. Market challengers.
91. Companies that follow the market leader's strategy are called.
Correct : C. Market followers.
92. Which one of the following is not an internal source of generating ideas for new
product development
Correct : A. Market research
93. The method which generate new product ideas by analyzing the customer needs,
wants and ideas is known.
Correct : C. Need gap analysis.
94. Which method of product portfolio analysis helps indeciding which products are
to be retained and which are not to be.
Correct : C. BCG matrix.
95. The methods which are used for evaluating marketing performance are.
Correct : A. Sales analysis and marketing cost analysis
96. The set of basic values, perceptions, wants and behaviors learned by a member of
a society from family and other important institutions is called.
Correct : C. Culture.
97. What is the frame work that describes the positioning of firms database to support
decisions with in the purview of total customer loyalty strategy
Correct : B. Customer bonding .
98. In which stage of product life cycle strategy, the company takes decision whether
to maintain, harvest or drop the product.
Correct : D. Decline.
99. The branding strategy which uses a different brand name for reach product is
known as .
Correct : C. Individual branding.
100. Eurekha Forbes is popular for its strategy of.