1. A digital analog of various forms of payment backed by a bank or financial
institution is …………….
Correct : A. etb
2. ……………….involves some one masquerading as someone else.
Correct : A. spoofing
3. When information about transactions is transmitted in transparent way hackers
can catch the transmissions to obtain customers sensitive information. This is known as………..
Correct : B. unauthorized disclosure
4. A competitor or an unhappy customer can alter a website so that it refuses
services to potential clients. This is known as ………..
Correct : A. unauthorized action
5. ………………. Is a specialized form of online identity theft.
Correct : D. phishing
6. The private content of a transaction, if unprotected can be intercepted when it
goes through the route over the internet is called……..
Correct : C. eavesdropping
7. …………….can be used to minimize the risk of security breaches or viruses.
Correct : A. firewall
8. ………………is an electronic file that uniquely identifies individuals and web
sites on the internet and enables secure confidential communications.
Correct : B. digital certificates
9. …………….is a security protocol based on digital certificates.
Correct : C. secure electronic transactions
10. ……..is a computer crime in which criminal breaks into a computer system for
exploring details of information etc.
Correct : A. hacking
11. Marketing is a process of converting the potential customers into …………..
Correct : A. Actual customers
12. ……………concept is based on the principle that marketing is not a department
but it is pervasive throughout the company.
Correct : B. Holistic
13. ………….simply refers to product planning.
Correct : A. Merchandising
14. Branding is a function of ………….
Correct : D. Facilitating
15. Market where currencies of different countries are bought and sold.
Correct : B. Foreign exchange market
16. Market where demand for goods is greater than supply.
Correct : B. Sellers market
17. Market where shares, debentures, bonds etc of companies are bought and sold.
Correct : C. Stock market
18. Market in which supply is greater than demand.
Correct : A. Buyers market
19. A person who purchases a product or service either for his own consumption or
for others is known as………….
Correct : B. Customer
20. Behaviour exhibited while purchasing a car is an example of…………….
Correct : C. Complex Buying Behaviour
21. Which of the following is not an emotional motive
Correct : D. Variety
22. The negative feeling which arise after purchase causing inner tension is
known as…..
Correct : D. All of these
23. Sub-dividing of market into homogeneous sub-sections of customers is known
as
Correct : B. Market segmentation
24. The strategy where the producer or marketer does not differentiate between
different type of customers
Correct : A. Undifferentiated Marketing
25. The concentration of all marketing efforts on one selected segment within the
total market.
Correct : C. Concentrated Marketing
26. Identifying and providing different marketing mix for each of the segments is
known as……….
Correct : B. Differentiated Marketing
27. Serving a small market not served by competitors is known as………….
Correct : B. Niche marketing
28. The process of assessing the relative worth of different market segments
and selecting one or more segments in which to compete is called
Correct : A. Target marketing
29. An organisation directs its marketing efforts at two or more segments by
developing a marketing mix for each segment.
Correct : C. Multi-segment approach
30. The act of creating an image about a product or brand in the consumers mind
is known as……...
Correct : A. Positioning
31. Positioning by emphasising the special attributes and benefits of the product is
known as………..
Correct : A. Positioning by Product Attributes and Benefits
32. Which is not a level of brand loyality.
Correct : D. Brand equity.
33. Trading up is a method of product line modification by.
Correct : C. Quality variation.
34. …….goods are purchased without any planning or search effort.
Correct : B. Impluse.
35. Revival plans to reintroduce the product in more modified form is adopted in
………..stage of PLC.
Correct : C. Decline.
36. After sales service is part of.
Correct : B. Augmented product.
37. Setting price on the basis of the total cost per unit is known as……
Correct : A. Cost Based Pricing
38. Setting price on the basis of the competition for the product is known as……….
Correct : C. Competition Based Pricing
39. When a firm sets a very low price for one or more of its products with the intention
of driving its competitors out of business.
Correct : C. Psychological Pricing
40. Razor manufacturer will charge a low price and recoup its margin (and more) from
the sale of the only design of blades which fit the razor. This I an example of…………….
Correct : C. Psychological Pricing
41. Where sellers combine several products in the same package is known as…….
Correct : D. Promotional Pricing
42. When there is a large potential market for a product, the firm will adopt.
Correct : C. Premium price policy.
43. A price reduction to buyers who pay their bills promptly is called.
Correct : B. Cash discount.
44. -------is a system of selling goods directly to customers through a network of self
employed people
Correct : A. Multilevel marketing
45. The word channel is derived from the French word,
Correct : C. Canal
46. ---------- refers to duplicating the brand image of one product of promote another
product of the same brand.
Correct : A. Surrogate advertising
47. ----------- means placement of company product or products in the minds of target
consumers relative to the competitive products.
Correct : A. Product positioning
48. Many companies are now turning their attention to …………….markets.
Correct : B. Rural
49. Markets located in the heart of the region specializing in few crops like banana,
onions etc are called…..
Correct : B. Seasonal market
50. Rural consumers are …………….
Correct : A. Price sensitive
51. Marketing research is a part of ………………stage of rural marketing strategy.
Correct : A. Planning
52. Price points of Re1, Rs 2,3,4 etc are used for FMCG brands is known as
……………pricing
Correct : C. power price points
53. Which of the following is not an element of service marketing mix?
Correct : A. People
54. …………………..is concerned with finding ways to reduce the demand
temporarily or permanently.
Correct : A. Demarketing
55. Which of the following is against marketing concept ?
Correct : A. Demarketing
56. ……………. Is a strategy of entering into an unreceptive or blocked country and
practices marketing by using economic, psychological, political and public relation skills etc in that country.
Correct : D. mega marketing
57. ……………………is also known as buzz marketing.
Correct : A. Word of mouth marketing
58. The term …………. Marketing was coined by Steven Jurvetson in 1997.
Correct : B. viral
59. ………………is the marketing of a social message with a view to change
behavior of people’s habit.
Correct : B. Social marketing
60. Buying and selling over the internet is known as……..
Correct : C. E-commerce
61. The marketing side of E-commerce is known as ……….
Correct : A. E-marketing
62. SEM means………..
Correct : A. Search engine marketing
63. ………………marketing refers to achieving marketing objectives through
applying digital technologies such as web sites.
Correct : B. digital
64. Word of mouth marketing through electronic channels like email, internet etc is
known as ……….
Correct : D. viral
65. ….....is a low cost communication tool that can be easily tested, refined and rolled
out.
Correct : A. Opt- in- e-mail
66. Which of the following is not a risk in internet based transaction
Correct : C. encryption
67. A digital analog of various forms of payment backed by a bank or financial
institution is …………….
Correct : A. ETB
68. Which of the following is not a type of e-payment system.
Correct : D. None of these
69. …………….is a security protocol based on digital certificates.
Correct : C. Secure electronic transactions
70. I am willing to buy a sport car but I do not have enough money to buy it. It is a
Correct : A. Demand
71. The buying process starts when a buyer recognize a
.
Correct : D. Problem or need
72. 7p's of marketing includes
Correct : D. all of these
73. Production concept focuses on
Correct : A. easy availability
74. Porter's five forces does not includes
Correct : C. political power
75. pricing is the approach of setting a low initial price in order to attract a large
number of buyers quickly and win a large market share.
Correct : C. Market-penetration
76. In which stage of product life cycle, the company takes decision whether to maintain, harvest or drop the
Correct : D. Decline
77. In which stage of new product development process, the product and marketing programs are tested in
realistic market settings?
Correct : C. Test Marketing
78. The practice of selling two or more separate products together for a single price is
Correct : A. Bundling
79. What does the term PLC stands for?
Correct : A. Product life cycle
80. A channel stategy that limits availability of products to a few carefully selected outlets in a given market area .
Correct : B. selective distribution
81. is a marketing channel that has no intermediary levels.
Correct : A. direct marketing channel
82. The benefits of marketing channel are
Correct : D. all of these.
83. For a perishable products,channel has to be .
Correct : A. short
84. Transportation,warehousing,inventory relates to .
Correct : D. place
85. "rather than intermediaries creating demands for the product,consumers demand the products from
Correct : B. pull strategy
86. Difference between transaction selling and relationship selling
Correct : C. in relationship selling,sellers work to provide value to customers
87. In decling stage of PLC,which tool would be more preffered
Correct : A. sales promotion,
88. is any paid form of non personal persuasion and promotion of ideas,goods and services
Correct : A. advertising
89. "the communication message can be adjusted as per customers specific needs or wants." this statement
Correct : B. personal selling
90. The number of product lines a company carries is called
Correct : C. Product mix width
91. The skimming, penetration, bargaining and bundling are decided in the of the Marketing Mix strategy.
Correct : A. Price Decisions
92. The Branding strategy which uses a different brand name for each product is known as
Correct : C. Individual Branding
93. Which of the following is a name, term, sign, symbol, design, or a combination of these, that identifies that maker or seller of a product or service?
Correct : C. Brand
94. Which of the following involves designing and manufacturing the container or wrapper for a product
Correct : B. Packaging
95. The factors such as the buyer’s age, life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept that influences buyer’s decisions refers to which one of the following characteristic?
Correct : D. Demographical characteristics
96. is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants.
Correct : D. Consumer behavior
97. Bread and milk are which kind of products?
Correct : B. Convenience products
98. What is the basic property of a service which makes it different from a product.
Correct : D. Intangibility
99. The term marketing refers to:
Correct : D. A philosophy that stresses customer value and satisfaction
100. The term ‘marketing mix’ describes:
Correct : D. a blending of strategic elements to satisfy specific target markets