2. ……………………. card is a card with a built-in chip capable of storing information in its
memory
Correct : C. Smart
3. Applications of smart card are:
Correct : D. All the above
4. ……………………………is an application of smart card
Correct : A. ATM
5. EFT is a computer based system
Correct : A. True
6. EFT is
Correct : A. Electronic Fund Transfer
7. …………….cards and ………….cards are two ways to make payments on a web site
Correct : B. Credit and debit
8. ……………………….allows the transfer of money itself
Correct : A. Digital cash
9. E-money has…………….types
Correct : A. 3
10. Paisapay is facilitated in………………
Correct : B. eBay.co.in
11. The way to hide digital information is through……
Correct : A. Cryptography
12. Main models of internet based payment system are:
Correct : D. All the above
13. ……………………..card is a model of IPS
Correct : D. All the above
14. Payment systems via the internet include
Correct : C. Both (a) and (b)
15. ………………………cards directly transfer funds from consumers bank account to the
merchant’s
Correct : A. Debit
16. Credit cards ……………. convenient for making small purchases
Correct : A. Are
17. ACH is
Correct : B. Automated clearing house
18. Google.com is an example of a:
Correct : C. Search engine
19. Currency used in e-business transactions around the world
Correct : C. None of the above
20. ________ is an example of an auction site
Correct : A. e-bay
21. What items are traded in e-business
Correct : D. All the above
22. Once segments have been identified, organizations need to define how best to position their online services relative to competitors according to four main variables: product quality, service quality, and fulfillment time. Which variable is missing?
Correct : D. Price
23. What could be an implication for an organization if an e-business strategy is not clearly
defined?
Correct : D. None of the above are applicable
24. Before developing any type of strategy, a management team needs to agree the process they will follow for generating and then implementing the strategy. A framework that gives a logical sequence to follow to ensure inclusion of all key activities of an ebusiness strategic development is generally known as:
Correct : C. A strategy process model
25. The approach by which applications of internal and external electronic communications can support and influence strategy is a definition of:
Correct : C. E-business strategy
26. A(n) __________ is a private corporate network that uses standard Internet protocols
and interfaces.
Correct : D. intranet
27. When measuring the effectiveness on an online advertisement, the __________ is the percentage of visitors to a page who click on an advertisement.
Correct : C. click-through rate
28. RACE is a practical framework to help marketers manage and improve the commercial value gained from digital marketing. The term stands for Reach, Act, C, Engage. What does 'C' refer to?
Correct : D. Convert
29. A strength of social media and viral marketing is:
Correct : C. It is possible to reach a large number at relatively low cost
30. In future, some suggest that the task of searching for suppliers and products may be taken over by computer programmes which have defined rules or some degree of intelligence that replicates human neural functioning. These programmes are known as:
Correct : D. Software intelligent agents
31. Security is a serious concern for e-business managers and there are many potential risks concerning unauthorized access to customer and company data. One way this occurs is through misleading users through setting up a bogus website and gaining user details online. What is this method known as?
Correct : B. Phishing
32. The fastest-growing application for the Internet is
Correct : A. going shopping
33. The most common method for gaining access to the Internet is through a __________.
Correct : D. provider or host computer
34. The term ISP refers to
Correct : C. Internet service provider
35. These types of commercial Internet service providers are the most widely used
Correct : A. national service providers
36. When surfing the Web, the browser interprets the HTML command found in a document file, and displays it as a(n)
Correct : C. Web page
37. Which of the following are not required to send and receive e-mail?
Correct : B. Web page
38. ______________ includes all electronics-based information exchanges within or between companies and customers.
Correct : D. E-business
39. The flip side of e-marketing is:
Correct : D. e-purchasing
40. Which of the following describes e‐commerce?
Correct : A. Doing business electronically
41. Which segments do eBay, Amazon.com belong?
Correct : B. B2Cs
42. Which type of e‐commerce focuses on consumers dealing with each other?