2. Form of payment which a retailer may accept is ----.
Correct : D. all of these
3. Many retailers have improved their operation productivity through -----.
Correct : A. computerization.
4. The computerized check out is used by -----.
Correct : A. large retailers.
5. With the help of-------a retailer pays an outsider party to undertake one or
more of its operating functions
Correct : A. outsourcing.
6. ------ helps the retailers to face the crisis situations.
Correct : A. risk management.
7. ------ is a key task for both large &small retailers.
Correct : D. all of these.
8. ----- helps the retailers to complete the tasks within the short period of time.
Correct : A. computerization.
9. ---------is a warning to potential thieves and muggers.
Correct : B. security guards.
10. Insurance against--------is more important due to government rules.
Correct : A. environmental risk.
11. The factor leading to the growth of retailing is ----.
Correct : D. all the above.
12. Consumer buying process in retailing involves ----.
Correct : D. all the above.
13. Atmosphere in retailing refers to ----.
Correct : B. the ambience, music, color scent in a store.
14. E-tailing refers to ----.
Correct : D. retailing shopping using the inter.
15. A multi channel retailer sells merchandise ----.
Correct : D. through more than one channel.
16. Retailing is a marketing function which ----.
Correct : C. sells products to final consumers.
17. The correct statement about chain stores is ----.
Correct : D. they centralize function.
18. ________is a departments within a company that is responsible for producing
some or all of that company's marketing communication.
Correct : A. full-service agency.
19. _________manage a company's brand and product line.
Correct : C. brand managers.
20. Who develop the verbal brand message?
Correct : C. copy writers
21. Who controls the flow of work through the approval and production process?
Correct : A. traffic manager.
22. Who oversee the logistics and cost of producing radio and tv commercials?
Correct : B. producers.
23. A special magazine advertising section in which ads are interpersed with
related editorial material foussing on a single theme is known as
Correct : A. advertorial
24. ________helps to improve the understanding of consumers and to identify the
most appropriate audiences or clients marketing communication messages.
Correct : B. research.
25. A message schedule that combines the steady pattern of continuity with
intermittent periods of intense advertising activity is called
Correct : A. flighting
26. Institutional and ideas advertising are designed to create a favorable
___________and acceptability.
Correct : B. attitude
27. ________ forms counsel companies about public opinion and has to manage
their relationship with various stakeholders
Correct : C. pr.
28. ___________firms offer graphic design services for all brands and for all
media forms.
Correct : B. design studios.
29. ___________ is a container and conveyor of information.
Correct : A. packaging.
30. ________firms specialize in e-commerce and interactive media.
Correct : C. internet.
31. _________firm valuates marketing communication idea and tests their
effectiveness.
Correct : B. research.
32. B2B is _________.
Correct : A. business to business.
33. B2C is __________.
Correct : B. business to consumers.
34. Handwritten posters in the sixteenth and seventeenth century which are
considered to be forerunners of advertising are known as
Correct : B. siquis.
35. GE is ___________.
Correct : B. general electric.
36. _____________________is defined as a communication that aims at raising
money from primary or secondary markets.
Correct : C. financial advertising
37. . ________ is a series of interaction between customers and a company over a
time.
Correct : C. customer relationship.
38. __________are distinctive graphic designs used to communicate a product,
company, or organization identity.
Correct : C. logos.
39. ________is the process of creating a brand image that engages the heart and
minds of customers.
Correct : B. branding.
40. ____________are advantages that allow a product to satisfy customers needs
wants or desires.
Correct : A. benefits.
41. ___________ is a visualization technique that indicates how customers
perceive competing brands.
Correct : B. perceptual mapping.
42. The literal meaning of trademark is ___________.
Correct : B. mark of a trade.
43. ___________is the degree of attachment that customers have to a brand as
expressed by repeat purchases.
Correct : B. brand loyalty.
44. ___________is the collections of customers who own the same brand ad enjoy
talking to each other, sharing and solving brand related problems.
Correct : A. brand community.
45. __________ is the application of an established brand name to new product
offerings.
Correct : A. brand extension.
46. Surrogate advertising refers to the strategy used by companies and advertisers
to promote a product________________
Correct : A. clandestinely
47. ________is two way communication that sends and receives messages from
customers and other
Correct : B. interactivity
48. _______ is a clever phrase that serves as a reminder of a brand, company
image, or campaign theme.
Correct : D. slogan
49. _________ is copy in a type size larger than that of the body copy and meant to
entice readers into reading the body copy.
Correct : B. display copy.
50. ___________ are verbal explanations of visuals.
Correct : A. captions
51. ________ is also called as logo.
Correct : A. signature.
52. __________ is short songs that deliver a brand story in an easy-to-sing format.
Correct : B. jingles.
53. . _______ is a series of key visuals and accomplishing dialogue that explains a
TV commercial.
Correct : C. story board.
54. ________ contains the published rates and ad space availability for a
particular media such as a web site.
Correct : A. rate card.
55. Dividing the market based on age, income, gender, educational qualification is
known as
Correct : B. demography.
56. Legend is another name for
Correct : A. caption.
57. _______ is copy strip added over a poster advertisement.
Correct : A. snipe.
58. _________ is two or more oversize pages that fold out from the magazine.
Correct : A. gate-folds.
59. ________ is the ads that bound into the magazine that are printed on heavier
paper than the rest of the magazine.
Correct : C. tip-ins.
60. _______ is the esteem that a company or brand has in the eyes of its
stakeholders.
Correct : B. reputation.
61. Generic advertising, also known as _______________demand advertising.
Correct : B. primary
62. Any printed material sent through the mail directly to prospective customers
is known as________.
Correct : A. direct mail advertising.
63. The blank space between margins of facing pages of a publication is ______.
Correct : B. gutter.
64. Head & Shoulders is a power brand from _________.
Correct : A. p&g.
65. What is AIDA?
Correct : D. attention, interest, desire, action.
66. A black and white photographic print of the final artwork used to replicate
the advertisement is called _____________.
Correct : D. bromide.
67. Which of the following is NOT a requirement for setting advertising
objectives?
Correct : C. objectives must be stated in terms of profits.
68. ____________ is an array of reach according to the level of frequency
delivered to each group.
Correct : B. frequency distribution
69. ______________ is a regular program sponsored by only one advertiser.
Correct : D. full program sponsorship.
70. ____________ is a period of time during which there is no advertising activity.
Correct : C. hiatus.
71. ____________ is an extended degree of consumer awareness of an
advertisement within a specific media.
Correct : A. impact.
72. PACT principles of advertising was given by
Correct : B. russel.h. colley
73. The creative point in advertising where the search for a "big idea " takes pace
is known as
Correct : C. visualisation
74. ____________ is a reduction from regular rates when advertising contracts to
use quantities of advertising.
Correct : A. discount.
75. ____________ is used in outdoor advertising to refer to the number of
billboards used in one display.
Correct : B. facing.
76. _____________ is the measurements which are based on respondents who
either say with assurance that they have looked into a given magazine.
Correct : A. exposure.
77. Drawings of a series of sequential frames to indicate the conception of a
television commercial is known as
Correct : B. story board
78. Core brand values should be predictable via________.
Correct : A. consistent messages.
79. The first printed advertisements were single sheets, printed on one side, that
nowadays would be called_________.
Correct : B. fliers.
80. Infomercials often look like other types of television shows, including
________.
Correct : A. news shows.
81. Create services are two pronged, and involve copywriting and ____________
Correct : D. graphics
82. Lintas and Mudra communications, started as ______________of Hindustan
Unilever Ltd., and Reliance, respectively.
Correct : B. house agencies
83. Which of the following are agency personnel who undertake investigate to
support a campaign?
Correct : C. media director.
84. Television advertising that include a telephone numeral for ordering is an
example of__________.
Correct : A. direct-response advertising.
85. Positioning is a concept given by
Correct : A. al ries and jack trout
86. Placement of advertisements inside or outside transportation vehicles is
known as
Correct : B. transit advertising.
87. _______________ the number of people or households who are exposed to a
medium.
Correct : A. audience
88. The total net audience exposed to prepared periodical, outdoor, television or
radio advertising is _____________.
Correct : C. audience accumulation.
89. The effectiveness of advertising is improved through ________________.
Correct : C. advertising research.
90. The practice of making spoofs or parodies of corporate and political
advertisement is known as _______________.
Correct : D. subvert sing.
91. Account planning is a much tasked about, much hyped function is also
referred to as the______________
Correct : C. ghost function
92. An agency can also handle overall advertising and ________ strategy and sales
promotions for its customers.
Correct : A. brand management.
93. Mixing continuity and flighting strategies in media scheduling is known as
Correct : A. pulsing
94. Typical ad agency clients contain businesses and ________, non-profit
organization and government agency.
Correct : D. corporation.
95. ________ agencies specialize in endorsement of brands in the various social
media platforms like blogs, social network sites, Q&A sites, discussion forums,
micro blogs etc.
Correct : A. social media.
96. Palmer opened the first American advertising agency, in ________ in 1850.
Correct : B. philadelphia
97. Some television stations chose to air infomercials as an alternative to the
previous perform of ________.
Correct : A. sign-off.
98. Sponsorship belongs as the promotional tool to
Correct : B. marketing.
99. An out of home medium that includes posters, on vehicles is known as
Correct : A. transit advertising
100. An increased schedule of advertising above normal levels during peak selling
periods is known as