2. If a company gives false message to the customers, it is known as
Correct : C. deception
3. The plan that show time, date and frequency of an advertisement is
Correct : B. media schedule
4. Point of Purchase Ads are also known as
Correct : A. in-store advertising
5. Which among the following is not a mechanical test?
Correct : D. consumer dairy test
6. Which of the following is more of personal medium of advertisement?
Correct : C. direct mail advertising
7. If a company wants to build a good “corporate image,” it will probably
use whichofthe following marketing communications mix tools?
Correct : B. public relations
8. A is a promotion strategy that calls for using the sales force and trade
promotion to move the product through channels.
Correct : A. push strategy
9. ________is a departments within a company that is responsible for producing
some or all of that company's marketing communication.
Correct : A. full-service agency.
10. _________manage a company's brand and product line.
Correct : C. brand managers.
11. Who develop the verbal brand message?
Correct : C. copy writers
12. Who controls the flow of work through the approval and production process?
Correct : A. traffic manager.
13. Who oversee the logistics and cost of producing radio and tv commercials?
Correct : B. producers.
14. A special magazine advertising section in which ads are interpersed with
related editorial material foussing on a single theme is known as
Correct : A. advertorial
15. ________helps to improve the understanding of consumers and to identify the
most appropriate audiences or clients marketing communication messages.
Correct : B. research.
16. A message schedule that combines the steady pattern of continuity with
intermittent periods of intense advertising activity is called
Correct : A. flighting
17. Institutional and ideas advertising are designed to create a favorable
___________and acceptability.
Correct : B. attitude
18. ________ forms counsel companies about public opinion and has to manage
their relationship with various stakeholders
Correct : C. pr.
19. ___________firms offer graphic design services for all brands and for all
media forms.
Correct : B. design studios.
20. ___________ is a container and conveyor of information.
Correct : A. packaging.
21. ________firms specialize in e-commerce and interactive media.
Correct : C. internet.
22. _________firm valuates marketing communication idea and tests their
effectiveness.
Correct : B. research.
23. B2B is _________.
Correct : A. business to business.
24. B2C is __________.
Correct : B. business to consumers.
25. Handwritten posters in the sixteenth and seventeenth century which are
considered to be forerunners of advertising are known as
Correct : B. siquis.
26. GE is ___________.
Correct : B. general electric.
27. _____________________is defined as a communication that aims at raising
money from primary or secondary markets.
Correct : C. financial advertising
28. . ________ is a series of interaction between customers and a company over a
time.
Correct : C. customer relationship.
29. __________are distinctive graphic designs used to communicate a product,
company, or organization identity.
Correct : C. logos.
30. ________is the process of creating a brand image that engages the heart and
minds of customers.
Correct : B. branding.
31. ____________are advantages that allow a product to satisfy customers needs
wants or desires.
Correct : A. benefits.
32. ___________ is a visualization technique that indicates how customers
perceive competing brands.
Correct : B. perceptual mapping.
33. The literal meaning of trademark is ___________.
Correct : B. mark of a trade.
34. ___________is the degree of attachment that customers have to a brand as
expressed by repeat purchases.
Correct : B. brand loyalty.
35. ___________is the collections of customers who own the same brand ad enjoy
talking to each other, sharing and solving brand related problems.
Correct : A. brand community.
36. __________ is the application of an established brand name to new product
offerings.
Correct : A. brand extension.
37. Surrogate advertising refers to the strategy used by companies and advertisers
to promote a product________________
Correct : A. clandestinely
38. ________is two way communication that sends and receives messages from
customers and other
Correct : B. interactivity
39. _______ is a clever phrase that serves as a reminder of a brand, company
image, or campaign theme.
Correct : D. slogan
40. _________ is copy in a type size larger than that of the body copy and meant to
entice readers into reading the body copy.
Correct : B. display copy.
41. ___________ are verbal explanations of visuals.
Correct : A. captions
42. ________ is also called as logo.
Correct : A. signature.
43. __________ is short songs that deliver a brand story in an easy-to-sing format.
Correct : B. jingles.
44. . _______ is a series of key visuals and accomplishing dialogue that explains a
TV commercial.
Correct : C. story board.
45. ________ contains the published rates and ad space availability for a
particular media such as a web site.
Correct : A. rate card.
46. Dividing the market based on age, income, gender, educational qualification is
known as
Correct : B. demography.
47. Legend is another name for
Correct : A. caption.
48. _________ is two or more oversize pages that fold out from the magazine.
Correct : A. gate-folds.
49. ________ is the ads that bound into the magazine that are printed on heavier
paper than the rest of the magazine.
Correct : C. tip-ins.
50. _______ is the esteem that a company or brand has in the eyes of its
stakeholders.
Correct : B. reputation.
51. Generic advertising, also known as _______________demand advertising.
Correct : B. primary
52. Any printed material sent through the mail directly to prospective customers
is known as________.
Correct : A. direct mail advertising.
53. The blank space between margins of facing pages of a publication is ______.
Correct : B. gutter.
54. Head & Shoulders is a power brand from _________.
Correct : A. p&g.
55. What is AIDA?
Correct : D. attention, interest, desire, action.
56. A black and white photographic print of the final artwork used to replicate
the advertisement is called _____________.
Correct : D. bromide.
57. Which of the following is NOT a requirement for setting advertising
objectives?
Correct : C. objectives must be stated in terms of profits.
58. ____________ is an array of reach according to the level of frequency
delivered to each group.
Correct : B. frequency distribution
59. ______________ is a regular program sponsored by only one advertiser.
Correct : D. full program sponsorship.
60. ____________ is a period of time during which there is no advertising activity.
Correct : C. hiatus.
61. ____________ is an extended degree of consumer awareness of an
advertisement within a specific media.
Correct : A. impact.
62. PACT principles of advertising was given by
Correct : B. russel.h. colley
63. The creative point in advertising where the search for a "big idea " takes pace
is known as
Correct : C. visualisation
64. ____________ is a reduction from regular rates when advertising contracts to
use quantities of advertising.
Correct : A. discount.
65. ____________ is used in outdoor advertising to refer to the number of
billboards used in one display.
Correct : B. facing.
66. _____________ is the measurements which are based on respondents who
either say with assurance that they have looked into a given magazine.
Correct : A. exposure.
67. Drawings of a series of sequential frames to indicate the conception of a
television commercial is known as
Correct : B. story board
68. Core brand values should be predictable via________.
Correct : A. consistent messages.
69. The first printed advertisements were single sheets, printed on one side, that
nowadays would be called_________.
Correct : B. fliers.
70. Infomercials often look like other types of television shows, including
________.
Correct : A. news shows.
71. Create services are two pronged, and involve copywriting and ____________
Correct : D. graphics
72. Lintas and Mudra communications, started as ______________of Hindustan
Unilever Ltd., and Reliance, respectively.
Correct : B. house agencies
73. Which of the following are agency personnel who undertake investigate to
support a campaign?
Correct : C. media director.
74. Television advertising that include a telephone numeral for ordering is an
example of__________.
Correct : A. direct-response advertising.
75. Positioning is a concept given by
Correct : A. al ries and jack trout
76. Placement of advertisements inside or outside transportation vehicles is
known as
Correct : B. transit advertising.
77. _______________ the number of people or households who are exposed to a
medium.
Correct : A. audience
78. The total net audience exposed to prepared periodical, outdoor, television or
radio advertising is _____________.
Correct : C. audience accumulation.
79. The effectiveness of advertising is improved through ________________.
Correct : C. advertising research.
80. The practice of making spoofs or parodies of corporate and political
advertisement is known as _______________.
Correct : D. subvert sing.
81. Account planning is a much tasked about, much hyped function is also
referred to as the______________
Correct : C. ghost function
82. An agency can also handle overall advertising and ________ strategy and sales
promotions for its customers.
Correct : A. brand management.
83. Mixing continuity and flighting strategies in media scheduling is known as
Correct : A. pulsing
84. Typical ad agency clients contain businesses and ________, non-profit
organization and government agency.
Correct : D. corporation.
85. ________ agencies specialize in endorsement of brands in the various social
media platforms like blogs, social network sites, Q&A sites, discussion forums,
micro blogs etc.
Correct : A. social media.
86. Palmer opened the first American advertising agency, in ________ in 1850.
Correct : B. philadelphia
87. Some television stations chose to air infomercials as an alternative to the
previous perform of ________.
Correct : A. sign-off.
88. Sponsorship belongs as the promotional tool to
Correct : B. marketing.
89. An out of home medium that includes posters, on vehicles is known as
Correct : A. transit advertising
90. An increased schedule of advertising above normal levels during peak selling
periods is known as
Correct : A. pulse
91. The primary levels of human needs is given by
Correct : C. abraham maslow
92. ____________________ use many kinds of headlines and copy styles, using
various appeals keeping in view the product attributes and consumer profile.
Correct : B. copy writers
93. An series of messages that divide a single idea and theme which make up an
integrated marketing communication (IMC) is known as
Correct : A. advertising campaign
94. Brand names that other companies can buy the right to use is known as
Correct : B. licensed brands
95. Majority of the ads appearing online are
Correct : A. banner advertisements.
96. Many advertising experts call the creative brief as the
_____________________
Correct : A. road map
97. SWOT is an acronym for .
Correct : B. strengths, weaknesses, opportunities and threats.
98. A printed information form listing a publications advertising rates is known
as
Correct : B. rate card
99. Advertising used to communicate an organisations views on issues that affect
society or business is known as
Correct : A. advocacy advertising
100. To identify the background, learning characteristics, and prerequisite skills
of the audience we need to carry out _______________________.