Quiznetik
Agency Management | Set 1
1. Who started first Advertising Agency ?
A. David Ogilvy
B. B.Palmer
C. Thomas J Barratt
D. Edward Bernays
Correct : B. B.Palmer
2. What are the different functions which advertising agency performs ?
A. Attracting clients
B. Economic growth
C. Gaining clients
D. SWOT Analysis
Correct : A. Attracting clients
3. What kind of services are provided by agency ?
A. Creating message
B. Communication
C. Brand building
D. Outdoor publicity
Correct : C. Brand building
4. In which year did the concept of Mega agency start ?
A. 1980
B. 1982
C. 1983
D. 1985
Correct : A. 1980
5. In GAP model the gap between consumer expectation and management perception occur due to?
A. Role conflict
B. Over promising
C. Lack of Market Research
D. Lack of team spirit
Correct : C. Lack of Market Research
6. What is the problem in service industry ?
A. Touching product
B. Tasting product
C. Tangibility
D. Standardization
Correct : D. Standardization
7. In client-agency relationship what is pre-relationship stage ?
A. Setting rule
B. Period after hiring agency
C. Period before hiring agency
D. Reality test
Correct : C. Period before hiring agency
8. What attributes are important to be account planner along with being open minded ?
A. Leadership Quality
B. Research skills
C. Marketing skills
D. Pitching skills
Correct : A. Leadership Quality
9. What is the last step in account planning process ?
A. Pre-testing
B. Market research
C. Tracking the ad performance
D. Communication
Correct : C. Tracking the ad performance
10. What is consequence in means-end chain ?
A. Advertising brands
B. Benefits consumer receive
C. Features
D. Beliefs
Correct : B. Benefits consumer receive
11. In digital advertising how to convey display advertising ?
A. SEM
B. SEO
C. HTML
D. Using text and logos
Correct : D. Using text and logos
12. What is the most important feature in post prodcution process ?
A. Editing
B. Talent arrangements
C. Bidding
D. Casting
Correct : A. Editing
13. Television is suited to which advertising appeal ?
A. Only rational appeal
B. Ony emotional appeal
C. Both rational and emotional appeal
D. Comedy appeal
Correct : C. Both rational and emotional appeal
14. Marketing audit is conducted to analyse which factors ?
A. SWOT analysis
B. Likes and dislikes of consumers
C. Market opportunity analysis
D. Internal environment analysis
Correct : B. Likes and dislikes of consumers
15. What are the important steps in postproduction process ?
A. Location
B. Editing
C. Night shoots
D. Bidding
Correct : B. Editing
16. How are the various elements of TV commercial brought together ?
A. Bay Layout
B. In a script
C. By colouring
D. By designing
Correct : B. In a script
17. What should be included in marketing brief ?
A. SWOT analysis
B. Market analysis
C. Marketing brief objectives
D. Likes and dislikes of consumers
Correct : C. Marketing brief objectives
18. Why is marketing audit conducted ?
A. For target market
B. To execute plan
C. To do SWOT analysis
D. To understand demand in market
Correct : D. To understand demand in market
19. What elements are included in marketing strategy ?
A. Repositioning
B. Positioning
C. Pricing strategies
D. Targeting
Correct : C. Pricing strategies
20. What element is important in conviction stage of buying behavior ?
A. To create awareness in minds of people
B. To deal with emotional appeal
C. To finally buy the product
D. To get knowledge about product
Correct : C. To finally buy the product
21. Who developed the AIDA model ?
A. David Ogilvy
B. James Walter
C. B. Palmer
D. Elmo Levis
Correct : D. Elmo Levis
22. On what basis market feasibility study is done ?
A. Based on project cost
B. Future demand
C. Based on competition
D. Based on investment
Correct : B. Future demand
23. What elements are included in direct cost ?
A. Media bills
B. Maintenance cost
C. Electricity bills
D. Office rent
Correct : A. Media bills
24. How to develop your business with new clients ?
A. Advertising
B. By enhancing Image and reputation
C. Word of mouth publicity
D. Using marketing skills
Correct : B. By enhancing Image and reputation
25. To whom are marketing efforts directed in pull strategy ?
A. Consumer
B. Client
C. Manufacturer
D. Retailer and dealer
Correct : A. Consumer