1. Mass media plays a vital role in ______ and reflecting public opinion, connecting the world to individuals and reproducing the self image of society.
Correct : A. forming
2. The _______ educates people about the world outside of their locale
Correct : B. mass media
3. The two-step flow of communication model says that most people form their opinions under the influence of _______
Correct : C. opinion leaders
4. Paul Lazarsfeld introduced ________ theory.
Correct : D. two step flow
5. McLuhan proposes that a communication _____ itself, not the messages it carries, should be the primary focus of study.
Correct : A. medium
6. The nature of a ____ is important than the meaning or content of the message.
Correct : B. medium
7. __________ describes the "ability to influence the importance placed on the topics'' for people.
Correct : C. agenda setting
8. The study of agenda-setting describes the way _______ attempts to influence viewers, and establish a hierarchy of news prevalence.
Correct : D. media
9. Uses and gratifications theory is an approach to understanding why and how people actively seek out specific media to satisfy specific _____ .
Correct : A. needs
10. __________ is an audience-centered approach to understanding mass communication.