1. Corporate Communications use emails, announcements, minutes of meetings, intranet as internal communication platforms
Correct : B. internal communication
2. Internal and external communication tools are used to ________________ important information about an organization's present and future plans.
Correct : A. disseminate
3. Public Relations use the external communications prepared by Corporate Communications to generate a_________________ of the company
Correct : B. positive image
4. ___________ is communication that is used primarily to influence an audience and further an agenda, which may not be objective and may be presenting facts selectively to encourage a particular synthesis or perception
Correct : B. propaganda
5. ___________ is a deliberate attempt on the part of public relations practitioners to influence the public
Correct : D. persuasion
6. Diffusion theory has __________discrete steps
Correct : A. five
7. The first rule of crisis management is to ________
Correct : A. communicate
8. ________is the face of a company
Correct : A. website
9. ______________ marketing allows companies to communicate directly and instantly with their stakeholder, marking a shift from the traditional one-way output of corporate communications, to an expanded dialogue between company and consumer
Correct : A. social media
10. __________________ is the synchronous, interactive, real time exchange of message via a mediated source