1. Generally a newspaper organization consists of three major departments. which are
Correct : D. editorial, business and mechanical
2. The key responsibility of a business department in a newspaper organization is to
Correct : A. to keep the organization afloat financially
3. Which of the following can be considered as a division of business department of a
newspaper?
Correct : A. advertising
4. Which of the following departments is responsible to prepare the non-advertising
elements of newspaper?
Correct : B. editorial
5. Role of a circulation wing in a newspaper organization is
Correct : B. plan distribution routes and the delivery of newspaper
6. A place where sub-editors sit and edit the news stories is called:
Correct : C. news desk
7. The place where the printed copies of newspaper are prepared for distribution is
called.
Correct : A. mailroom
8. A collection of reference materials and files of reference in a newspaper office is
called
Correct : C. morgue
9. Which of the newspaper wing is responsible to keep the records of subscribers, add
new subscriptions and handling the subscription related complaints?
Correct : D. circulation
10. Leader of editorial department in a newspaper is generally called
Correct : A. chief editor
11. Place which is the centre of news gathering process is
Correct : B. news bureau
12. Position taken by a media outlet in an issue or set of issues is called
Correct : A. editorial policy
13. Which of the following is arranged in right hierarchical order
Correct : D. chief editor> news editor> chief sub editor> sub-editor
14. If a reporter is covering a specific area or subject it is called
Correct : C. beat
15. (i) Proximity: Closeness to the news subject
(ii) Timeliness: Freshness of the news subject
Correct : A. both are correct
16. ‘Man bites a dog’ is a news because of its
Correct : B. novelty
17. A short title written in heavier type at the top of a newspaper article which summarize
the news subject is called
Correct : B. headline
18. The first few sentences of a news story is called
Correct : B. lead
19. Body text of a news story is
Correct : C. the text which makes up the main content of a news story
20. Inverted pyramid style of newswriting presents the information in
Correct : B. descending of importance
21. Who among the following is a cartoonist?
Correct : D. rk laxman
22. A travelogue is
Correct : C. written experience of a travel
23. A diagram of a page of a newspaper showing the place of stories, headlines, pictures
and advertisements is called
Correct : B. dummy
24. Person or company who advertise a product or service is called
Correct : A. advertiser
25. A write-up appear on the editorial page below the article and above the letter to the
editor is called
Correct : D. middle
26. Reporting an immediate or unexpected news event is called
Correct : D. on the spot reporting
27. If a journalist is reporting a news in depth, by giving full background of the news
subject to create a better understanding, such kind of reporting is called
Correct : D. interpretative reporting
28. If reporter is collecting the information from an eyewitness of a news event, such kind
of source is called
Correct : B. secondary source
29. If a news source is directly involved or related to the news subject, it is called
Correct : B. secondary source
30. Which of the following is an Indian news agency?
Correct : C. pti
31. Full form of AFP is
Correct : A. agence france-presse
32. PTI established on
Correct : D. 1947
33. ANSA is a news agency in
Correct : B. italy
34. Which of the following is a news agency is head quartered in USA?
Correct : B. ap
35. A large headline that stretches across the front page of a newspaper
Correct : A. banner
36. A single deck headline is called
Correct : C. cross line
37. Text appear below the photograph which explains the photograph
Correct : C. cut-line
38. A guideline for newspaper editors which explains the conventional usage of terms,
phrases, names etc.
Correct : C. style book
39. ___________ is a circulation auditing organisation in India
Correct : C. audit bureau of circulation
40. Broadsheet, tabloid and Berliner are
Correct : B. newspaper formats
41. Which among the following is a newspaper pagination software?
Correct : D. adobe indesign
42. Leader writer is one who writes the
Correct : C. editorial
43. Who among the following is a photo journalist?
Correct : D. victor george
44. Managing the communication between an organization and public is called
Correct : D. public relations
45. ____________ is the parties who are lying outside the organization
Correct : A. external public
46. Workers in the organization is considered as
Correct : B. internal public
47. Which of the following is a function of PR?
Correct : D. all of the above
48. Crystallizing public opinion is a book written by
Correct : D. edward bernays
49. A periodical publication by an organisation for its own employees is called
Correct : A. house journal
50. An agreement between PR official and media outlets to not publish a news until a
predetermined time is called
Correct : B. embargo
51. A persuasive message sent to journalists by PR officials to attract their interest in the
client
Correct : B. pitch
52. A publication targeting people associated with a specific industry
Correct : D. trade publication
53. ____________ is an official information given to media outlets by the organisation
Correct : A. press release
54. ____________ is an event conducted prior to the product launch for invited people
from media outlets
Correct : C. press tour
55. Full form of PRSI
Correct : B. public relations society of india
56. PRSI is established in
Correct : A. 1958
57. Full form of IPRA
Correct : A. international public relations association
58. IPRA International code of ethics also known as
Correct : D. code of athens
59. IPRA International code is authored by
Correct : D. lucien matrat
60. IPRA established in
Correct : A. 1955
61. A firm which helps the clients by managing the advertising process is called
Correct : C. ad agency
62. Among the following which is not a function of advertising?
Correct : D. none of these
63. Which of the following is a campaign by Kerala government to fend off the covid-19
pandemic?
Correct : C. break the chain
64. ‘Beti Bachao Beti Padhao’ was a campaign for
Correct : C. welfare of girl child
65. Public relations activities of Kerala government is coordinated by
Correct : C. information and public relations department
66. __________ is an action taken by a private company to contribute to the development
of the society it exists
Correct : A. corporate social responsibility
67. Pick the odd one out
Correct : D. hindustan uniliver
68. USP is
Correct : A. unique selling proposition
69. ASCI stands for
Correct : A. advertising standards council of india
70. ASCI is a
Correct : B. self-regulatory voluntary organization of advertising industry
71. First newspaper in India to print an advertisement is
Correct : B. bengal gazette
72. A large board appears on the side of roads in which advertisements are shown
Correct : B. billboard
73. If an advertisement is shown on a public transportation it is called
Correct : C. transit advertisement
74. DAVP is a
Correct : C. advertising agency of government of india
75. Expand DAVP
Correct : A. directorate of advertising and visual publicity
76. ‘The taste of India’ is a slogan of
Correct : D. amul
77. A short music used in television or radio ad is called
Correct : A. jingle
78. A strategy of indirectlyadvertising products like liquor and tobacco, ads of such are
banned
Correct : A. surrogate advertising
79. Which of the following is not an element of print ad-copy?
Correct : D. byline
80. Main text in print advertisement which explains about the brand or product
Correct : C. body copy
81. Consistent attempt to influence decisions and policies of government is called
Correct : B. lobbying
82. A new window with full of adsappearing in front of website is called
Correct : D. pop-up ad
83. Advertising puffery is
Correct : C. exaggerated claims in the ad
84. Advertising content in a form of news article or an editorial content is called
Correct : B. advertorial
85. Google ads launched as AdWords in
Correct : C. 2000
86. The book Public Opinion is written by
Correct : B. walter lippmann
87. Piyush Pandey is associated with_________
Correct : C. ogilvy
88. ‘Just do it’ is a slogan of
Correct : D. nike
89. The price paid by an online advertiser to the publisher for a single click on the ad is
called
Correct : A. cost per click
90. Copyright is for
Correct : D. a kind of intellectual property
91. Which of the following is the gateway to a website?
Correct : C. homepage
92. Chrome is a
Correct : A. browser
93. Sub editor in a newspaper is called
Correct : B. cub
94. Tim Berners Lee invented .....
Correct : D. html
95. Caravan is a
Correct : A. magazine
96. Who among the following was the editor of Illustrated Weekly?
Correct : C. kushwant sing
97. Who is the founder editor of the Mathrubhumi daily?