1. Who among the following considered communication as a sharing process?

A. dhama and bhatnagar

B. wilbur schramm

C. joseph a devito

D. ban and hawkins

Correct : B. wilbur schramm

2. Information that is sent back to the source is known as ….

A. context

B. feedback

C. encoding

D. decoding

Correct : B. feedback

3. Howling and hooting by the audience during a public speech is an example of….

A. positive feedback

B. neutral feedback

C. complementary feedback

D. negative feedback

Correct : D. negative feedback

4. Communicating within oneself is known as….

A. group communication

B. transpersonal communication

C. intrapersonal communication

D. interpersonal communication

Correct : C. intrapersonal communication

5. Which of the following is not a characteristic of face to face communication?

A. direct

B. personal

C. mediated

D. intimate

Correct : C. mediated

6. Who was a champion of massline communication?

A. mao zedong

B. b r ambedkar

C. mother teresa

D. marshall tito

Correct : A. mao zedong

7. The act of producing a message is known as….

A. decoding

B. messaging

C. noise

D. encoding

Correct : D. encoding

8. Which of the following is an example of new media?

A. newspaper

B. fm radio

C. online media

D. television

Correct : C. online media

9. Which of the following is an example of social media network?

A. orkoot

B. google

C. mozila

D. skype

Correct : A. orkoot

10. The chronological evolution of mass media is

A. radio. film newspaper, television

B. newspaper, film, radio, television

C. newspaper, radio, film, television

D. film, newspapers, radio, television

Correct : B. newspaper, film, radio, television

11. Which of the following is not an advantage of written communication over oral communication?

A. it is a permanent record

B. provides tangible legal evidence

C. accessible to the illiterate

D. more accurate than oral communication

Correct : C. accessible to the illiterate

12. Who coined the term kinesics?

A. robert frost

B. wilbur schramm

C. daniel lerner

D. ray birdwhistell

Correct : D. ray birdwhistell

13. What is haptics?

A. study of facial expression

B. study of eye behavior

C. study of touching

D. study of body movements

Correct : C. study of touching

14. What is proxemics?

A. study of space in communication

B. study of eye behavior

C. study of touching

D. study of body movements

Correct : A. study of space in communication

15. Anything that interferes with a message in communication is known as…

A. context

B. noise

C. decoding

D. feedback

Correct : B. noise

16. Who among the following is a gatekeeper?

A. reader

B. viewer

C. listener

D. editor

Correct : D. editor

17. How many of the sensory channels can be applied while viewing a television programme?

A. one

B. two

C. three

D. four

Correct : B. two

18. Which of the following is not a characteristic of mass communication?

A. instant feedback

B. impersonal

C. universal access

D. presence of gatekeeper

Correct : A. instant feedback

19. Undesirable consequences of mass communication is known as ….

A. functions of mass communication

B. dysfunctions of mass communication

C. ethicizing functions of mass communication

D. socialising functions of mass communication

Correct : B. dysfunctions of mass communication

20. Who explained the dysfunctional effects of mass media?

A. robert merton

B. denis mcqail

C. marshall mcluhan

D. melvin defleur

Correct : A. robert merton

21. The first printed work using movable types by Gutenberg took place in ….

A. england

B. germany

C. italy

D. portugal

Correct : B. germany

22. The first printed work was by Johannes Gutenberg was

A. bible

B. aeropagitica

C. catechism text

D. way of the cross

Correct : A. bible

23. Which of the following is not an example of print media?

A. brochures

B. posters

C. websites

D. handbills

Correct : C. websites

24. Who invented kinetoscope?

A. william dickson

B. thomas alva edison

C. lumeier brothers

D. john baird

Correct : B. thomas alva edison

25. Where was Lumier Brothers’ first screening of the films held?

A. london

B. hollywood

C. paris

D. napoli

Correct : C. paris

26. When was the first screening of Lumier Brothers’ film held in India?

A. 1895

B. 1896

C. 1897

D. 1898

Correct : B. 1896

27. Which of the following is not a film screened by Lumeir brothers?

A. arrival of a train

B. waterer watered

C. train robbery

D. baby dinner

Correct : C. train robbery

28. Name the first talkie in Malayalam?

A. vigatha kumaran

B. jeevithanouka

C. balan

D. newspaper boy

Correct : C. balan

29. Kolliwood refers to the films industry based in …

A. chennai

B. kolkatha

C. hyderabad

D. maratha

Correct : A. chennai

30. Who is described as the father of Indian film?

A. k a abbas

B. phalke

C. r g torney

D. satyajit ray

Correct : B. phalke

31. Name the first Indian film.

A. pather panjali

B. life of christ

C. raja harischandra

D. chiranjeevi

Correct : C. raja harischandra

32. Name the first talkie in India.

A. raja harishchandra

B. jhansi ki rani

C. alam ara

D. pundalik

Correct : C. alam ara

33. The highest film award in India is…

A. dada saheb phalke award

B. j c daniel award

C. satyajit ray award

D. raja harischandra

Correct : A. dada saheb phalke award

34. The highest film award in Kerala is …

A. prem nazir award

B. thikkurussi award

C. j c daniel award

D. john abraham award

Correct : C. j c daniel award

35. The first colour film in India is…

A. jhansi ki rani

B. mother india

C. satya

D. lakshmipooja

Correct : A. jhansi ki rani

36. The headquarters of the Central Board of Film Certification is at…

A. new delhi

B. chennai

C. mumbai

D. hyderabad

Correct : C. mumbai

37. Which of the following is the certificates issued to films by the Central Board of Film Certification?

A. u, a, ua, s

B. u, a, ua, pg

C. u, a, ua, x

D. u, ua, x, xx

Correct : A. u, a, ua, s

38. When was radio renamed as All India Radio?

A. 1935

B. 1936

C. 1937

D. 1938

Correct : B. 1936

39. Who launched the first public service broadcasting in world?

A. abc

B. nbc

C. bbc

D. nippon

Correct : C. bbc

40. What is SITE ?

A. television experiment

B. indian satellite

C. radio experiment

D. entertainment experiment

Correct : A. television experiment

41. Which was the second Indian city to get television broadcasting service?

A. new delhi

B. kolkata

C. madras

D. mumbai

Correct : D. mumbai

42. When did Doordarshan switch over to colour transmission?

A. 1980

B. 1981

C. 1982

D. 1983

Correct : C. 1982

43. Internet was first developed in ….

A. uk

B. japan

C. us

D. germany

Correct : C. us

44. What was the first Internet service in India?

A. arpanet

B. ernet

C. indnet

D. hindnet

Correct : B. ernet

45. Which newspaper first launched an internet edition in Malayalam?

A. malayala manorama

B. mathrubhumi

C. deepika

D. kerala kaumudi

Correct : C. deepika

46. Which newspaper first launched an internet edition in India?

A. times of india

B. the hindu

C. the telegraph

D. hindustan times

Correct : B. the hindu

47. PR is referred to as

A. hard sell

B. soft sell

C. publicity

D. propaganda

Correct : B. soft sell

48. …… is an example of external tool of PR?

A. radio

B. bill board

C. annual reports

D. direct mail

Correct : A. radio

49. Name the journal published by PRSI

A. public relations

B. public opinion

C. relations matter

D. effective public relations

Correct : A. public relations

50. The code of ethics for Public Relations practitioners is known as…..

A. code of greece

B. code of egypt

C. code of athens

D. code of madrid

Correct : C. code of athens

51. Which of the following is not a primitive form of advertising?

A. signs

B. town criers

C. trademarks

D. merchandisers

Correct : D. merchandisers

52. Name the newspaper that did not publish the news of the assassination of Mahatma Gandhi on its front page.

A. the times of india

B. the hindustan times

C. the hindu

D. the statesman

Correct : C. the hindu

53. The newspaper to publish an advertisement in India is……

A. the bengal gazette

B. the friend of india

C. the times of india

D. the calcutta journal

Correct : A. the bengal gazette

54. The monitoring body of advertisement in India is known as….

A. asci

B. pci

C. aaai

D. abc

Correct : A. asci

55. Advertising is basically a …….

A. paid form

B. propaganda

C. publicity

D. personal selling

Correct : A. paid form

56. Which body was instrumental in establishing Audit Bureau of circulation?

A. press council of india

B. registrars of newspapers of india

C. advertising society of india

D. indian newspaper society

Correct : D. indian newspaper society

57. AIDA approach is usually applied for

A. public relations

B. reporting

C. editing

D. advertisement

Correct : D. advertisement

58. AIDS awareness advertisement by the Govt. of India is an example of ….

A. classifieds

B. corporate ads

C. public service ads

D. institutional ads

Correct : C. public service ads

59. Matter of fact information such as matrimonial, automobiles etc are known as ……. Advertisement.

A. institutional ads

B. classified

C. professional

D. direct marketing

Correct : B. classified

60. Which of the following is a leading advertising agency based in Kerala?

A. hta

B. lintas

C. clarion

D. valappila

Correct : D. valappila

61. Name the ad agency of the Central government.

A. i & b

B. davp

C. pib

D. iprd

Correct : B. davp

62. Kingfisher advertisement of mineral water is an example of :

A. endorsement ad

B. advertorial

C. surrogate ad

D. essential ad

Correct : C. surrogate ad

63. Ethics means

A. code of rules

B. code of conduct

C. set of moral principles

D. code of behavior

Correct : C. set of moral principles

64. Media audience is a ……….. group.

A. homogenous

B. heterogeneous

C. monolithic

D. uniform

Correct : B. heterogeneous

65. A given group responding to media messages more or less in a uniform manner is described as………. theory.

A. selective retention

B. social categories

C. individual difference

D. social relations

Correct : B. social categories

66. Media is omnipotent is a concept implied in

A. magic bullet theory

B. agenda setting theory

C. catharsis theory

D. two step theory

Correct : A. magic bullet theory

67. Which of the following is not a selective theory of media?

A. selective retention

B. selective exposure

C. selective perception

D. selective aggression

Correct : D. selective aggression

68. Democratic –participant theory was put forward by

A. fred siebert

B. theodore peterson

C. denis mcquail

D. wilbur schramm

Correct : C. denis mcquail

69. Media act as a servant of the State in

A. libertarian theory

B. democratic participant theory

C. authoritarian theory

D. development theory

Correct : C. authoritarian theory

70. Who is author of Aeropagitica?

A. js mill

B. adam smith

C. raja ram mohan roy

D. john milton

Correct : D. john milton

71. Which is the first private television channel in Kerala?

A. surya

B. india vision

C. asianet

D. kairali

Correct : C. asianet

72. Freedom of the press is specifically stated in the constitution of ……

A. uk

B. france

C. india

D. us

Correct : D. us

73. Freedom of speech expression is stated in Article ……….. of the Indian constitution.

A. 17

B. 18

C. 19

D. 20

Correct : C. 19

74. Which Commission report forms the basis of social responsibility theory?

A. marshall mcluhan

B. mcbride

C. robert hutchins

D. harold lasswell

Correct : C. robert hutchins

75. Global village concept is put forward by…..

A. robert merton

B. seon mcbride

C. marshall mcluhan

D. wilbur schramm

Correct : C. marshall mcluhan

76. The Gutenberg Galaxy was authored by

A. johannes gutenberg

B. marshall mcluhan

C. george gerbner

D. kurt lewin

Correct : B. marshall mcluhan

77. AFP is …………. news agency

A. french

B. american

C. pakistani

D. palestine

Correct : A. french

78. Embedded journalism as a concept emerged during

A. 9/11 trials

B. american aggression of afghanistan

C. american aggression of iraq

D. american –iran stand off

Correct : C. american aggression of iraq

79. Censorship began in

A. rome

B. greece

C. babylonia

D. alexandria

Correct : A. rome

80. Self censorship in media is mainly exercised by

A. government

B. readers

C. editors

D. political parties

Correct : C. editors

81. Jasmine revolution that triggered political unrest in North African and West Asian countries actually began in

A. egypt

B. libya

C. tunisia

D. yemen

Correct : C. tunisia

82. The name that is most associated with WikiLeaks is ……….

A. julian assange

B. tim bernet

C. bill gates

D. richard stallman

Correct : A. julian assange

83. The normal period in which information is handed over to the applicant is

A. 20 -25days

B. 25-30 days

C. 30-35 days

D. 35-40 days

Correct : C. 30-35 days

84. RTI Act has jurisdiction all over India except

A. nagaland

B. arunachal pradesh

C. mizoram

D. jammu & kashmir

Correct : D. jammu & kashmir

85. P. Sainath is

A. fashion reporter

B. war photographer

C. environment reporter

D. rural affairs reporter

Correct : D. rural affairs reporter

86. Press Council first emerged in

A. italy

B. uk

C. us

D. sweden

Correct : D. sweden

87. Paid news syndrome was first reported during the assembly elections in 2009 in

A. maharashtra

B. madhya pradesh

C. uttaranchal

D. rajasthan

Correct : A. maharashtra

88. J. Gopikrishnan who unearthed the 2G spectrum scandal was a reporter of ……

A. the times of india

B. the pioneer

C. the telegraph

D. dna

Correct : B. the pioneer

89. Which was the first 24 hours news channel in Malayalam?

A. asianet news

B. india vision

C. surya

D. kairali

Correct : B. india vision

90. Who defined communication as social interaction through messages?

A. theodorson and theodorson

B. george gerbner

C. daniel lerner

D. joseph devito

Correct : B. george gerbner

91. Kinesics is the study of

A. facial expression

B. personal appearance

C. body language

D. clothing

Correct : C. body language

92. R Shankar was

A. photographer

B. cartoonist

C. advertising guru

D. radio commentator

Correct : B. cartoonist

93. Who invented Kinetograph?

A. thomas alva edison

B. william dickson

C. lumier brothers