1. A series of stages by which a consumer might choose a new product or service. What
does it called?
Correct : A. consumer adaption process
2. Who are the purchasers of goods and services for his immediate use and consumption ?
Correct : C. consumers
3. A mother buys baby food for her baby regularly .here baby is :
Correct : A. consumer
4. What does it called The dissatisfaction of a consumer after purchasing a product ?
Correct : D. all of these
5. Name the Behavior of a consumer after purchasing a product ?
Correct : A. post purchase behavior
6. Which of the following is not a Social factor influencing consumer behavior ?
Correct : D. social class
7. What is the Culture within the culture?
Correct : C. sub culture
8. Which is personal factor of consumer buying behavior?
Correct : A. personality
9. What is the last stage of the consumer decision process?
Correct : B. post purchase behavior
10. Which of the following is NOT considered a type of reseller?
Correct : C. manufacturer
11. In which type of market There is no distinction between firm and industry ?
Correct : B. monopoly
12. In which market, advertisement is absent:
Correct : B. perfect competition
13. As a set of assumptions that focus on consumer choices that result in different
alternatives such as happiness, satisfaction, or utility. Choose the correct term.
Correct : A. consumer preference
14. What is it called the willingness of consumers to purchase products and services as per
their taste, need and of course pocket?
Correct : B. consumer interest
15. Which aspect deals with the various stages a consumer goes through before purchasing
products or services for his end use?
Correct : A. consumer behavior
16. what is refers to the buying behavior of final consumers?
Correct : A. consumer buyer behavior
17. which is the influence of Consumer purchases other than cultural, social,
personalfactors?
Correct : B. psychological characteristics.
18. Which of the following is NOT one of the five stages of the buyer decision process?
Correct : B. brand identification
19. Cognitive dissonance occurs in which stage of the buyer decision process model?
Correct : D. post purchase conflict
20. Which concept is related to the post decision anxiety ?
Correct : B. cognitive dissonance
21. Which of the following is a situation in which consumer behavior occurs?
Correct : D. all of the above
22. Who developed the need hierarchy theory ?
Correct : B. abraham h maslow
23. Which of the following is a rational buying motive ?
Correct : C. durability
24. Perception belongs to which factor ?
Correct : B. psychological
25. Which Motivepersuade a person to buy products from a particular shop?
Correct : A. patronage motives
26. Which buying motive is based on careful thinking and logical reasoning?
Correct : B. rational motives
27. Which of the following marketing approach that analyses different functions of
marketing?
Correct : D. functional approach
28. Which of the following function helps in analyzing the buyers habits, popularity of a
product, effectiveness of an advertising media ?
Correct : A. marketing research
29. Choose the term for Collection and concentration of goods of the same type from
different source at a place?
Correct : C. assembling
30. what is refers to the Classification of standard product in to certain classes?
Correct : A. grading
31. Which of the following function involves gauging customers requirements and designing
a product or service to serve that requirement?
Correct : A. marketing
32. On the basis of nature of competition markets can be classified in to :
Correct : D. none of these
33. Which type of market have the features of homogeneity, uniform selling price , free entry
and exit of firms etc ?
Correct : A. perfect market
34. Which among is amarketing approach?
Correct : A. product approach
35. Choose the facilitating function of marketing .
Correct : A. branding
36. What is called an assembling of goods at a central place have to be distributed among
customers?
Correct : C. dispersion
37. An uncontrollable factor which have bearing on the functioning of marketing department
of any organization, What does it called?
Correct : B. marketing environment
38. What is refers to forces affecting the entire society or economy at large.
Correct : B. macro environment
39. Marketing is a:
Correct : D. all of these
40. Which of the following is not included in the physical supply?
Correct : A. standardization
41. What is the force or factors that affect marketing policies , decision and operations of a
business is called?
Correct : D. marketing environment
42. How can you classify the market On the basis of area?
Correct : D. national market
43. On the basis of demand and supply , market can be classified in to :
Correct : D. both a & b
44. When a market is said to be imperfect?
Correct : C. different price and similar product
45. Accessibility, homogeneity, profitability and growth potential are the criteria for
choosing any one of the following option, choose the correct one?
Correct : C. criteria for market segmentation
46. In Which market segmentation, the producer doesn’t differentiate between different
customers?
Correct : A. undifferentiated
47. Which segmentation approach is used in consumer products?
Correct : C. differentiated marketing
48. Construction of bridge, home repair etc are examples of:
Correct : B. customized marketing
49. What is the Base of segmentation of consumer markets?
Correct : D. all of these
50. What is Retailing through internet ?
Correct : C. e-tailing
51. What is the reason of Popularity of e-commerce?
Correct : D. global access
52. What is the feature of Any time business?
Correct : C. e-commerce
53. Super markets , hire purchase shops , street stall holders etc .. belongs to which category?
Correct : B. fixed shop retailers
54. Who are Itinerant retailers?
Correct : D. having no fixed place for selling
55. Home parties ,mail order, tele marketing etc… belong to which type of marketing?
Correct : B. direct marketing
56. Which type marketing coca cola company has used?
Correct : C. mass marketing
57. The group of elements price ,product ,promotion and place constitute :
Correct : C. marketing mix
58. Which concept is based on the principle that marketing is not a department , but it is
pervasive throughout the company ?
Correct : B. holistic
59. What refers to product planning?
Correct : A. merchandising
60. Name Market where goods are transacted on the spot or immediately.
Correct : B. spot market
61. The market in which goods are bought and sold in bulk quantity :
Correct : C. wholesale market
62. Market where shares, debentures, bonds etc…of companies are bought and sold :
Correct : B. stock market
63. Where Marketing is applicable?
Correct : D. all of these
64. Rural consumers are:
Correct : A. price sensitive
65. An organization directs its marketing efforts at two or more segments by developing a
marketing mix for each segment. Which is this approach?
Correct : C. multi- segment approach
66. Which of the following is not an element of demographic segmentation?
Correct : C. population density
67. Name The process of assessing the relative worth of different market segments and
selecting one or more segments ?
Correct : A. target marketing
68. The process of introducing higher quality products by a manufacturer , which term is
correct?
Correct : A. trading up
69. Under which category of consumer goods TV falls ?
Correct : C. brown goods
70. “fixing very low price to stimulate the growth of the market”. Give the name of pricing
strategy.
Correct : D. none of these
71. A brand name which is used for several products belonging to the same company is
called:
Correct : C. family brand
72. Give the expansion of FMCG.
Correct : C. fast moving consumer goods
73. Name the channel of distribution which consists of manufacturer and consumer.
Correct : A. zero level channel
74. Which of the following market where there is no physical delivery of goods ?
Correct : B. future market
75. Economic forces of marketing environment include:
Correct : D. all of these
76. Which type of market is Levi strauss (jeans)?
Correct : B. monopolistic competition
77. A buyer searches information of product from
Correct : D. both internal and external search
78. What is Situational influence of buyer decision process?
Correct : D. both a& c
79. Which Motive that influence where a person purchase product on a regular basis?
Correct : A. patronage motive
80. Which of the following involvesthe development of Graphic design for a product ?
Correct : C. packaging
81. What is closely related with packaging and is used for identification, promotional and
informational purpose?
Correct : B. labeling
82. Which activity coordinates advertising ,personal selling, sales promotion, publicity and
packaging?