1. In which stage of product life cycle , losses are incurred because of heavy development
and promotional cost.
Correct : C. introduction stage
2. Which type of advertisement is used at the time of introducing a new product?
Correct : B. reminder advertising
3. Consumers will travel long distances to locate their favorite brand or outlet. Which type
of product is this?
Correct : B. specialty goods
4. Which type of product Consumerswill buy regularly without much planning ?
Correct : D. convenient goods
5. What Affects and shapes customer perceptions about the company’s product?
Correct : C. branding
6. Brand superiority leads to :
Correct : D. all of these
7. Choose the term used to indicate “ a group of product items or brands that are closely
related in terms of their functions and benefits they provide”?
Correct : B. product line
8. What is the term used to indicate “the number of product lines that a company offers”?
Correct : B. width of product mix
9. Companies adding lower prices products to a product line to add sales to the line and
attract a broader market. What kind of product mix modification is this?
Correct : D. trading down
10. A customer makes the choice of purchasing one brand from among a set of alternatives
consistently over a period of time: choose the correct term.
Correct : C. brand loyalty
11. The use of an established brand name in new product categories, what is it?
Correct : A. brand extension
12. All companies charge the same price and smaller players follow the price set by the
market players. Which is this method?
Correct : C. going rate pricing
13. Which one is the Pricing strategy of a new product?
Correct : D. both a &b
14. What refers to the setting of a high price when a product is first introduced?
Correct : B. skimming pricing
15. Which among is a suitable pricing strategy of Charging different prices to different
customer groups?
Correct : A. price discrimination
16. Charging very low price at the introductory stage of a new product and raising prices
gradually.
Correct : B. penetration pricing
17. Which of the following is advertising on the shelf, a means of attractive display in the
retailers shop?
Correct : B. package
18. Entire product marketing programme is tried out for the first time in a small number of
well selected markets like small cities or small areas. What is it called ?
Correct : B. test marketing
19. What happens when a firm introduces new product to a market in which it is established?
Correct : D. both a& b
20. What/ who is the Shelf sales man for the retailer?
Correct : C. packages
21. When a product has long life cycle , it has mass market, entry of rivals in to market is
easy and demand is elastic. Which pricing policy can be adopted?
Correct : B. penetration pricing
22. Which pricing strategy is used by Bata Shoe Company?
Correct : D. psychological pricing
23. What is Mark- up pricing?
Correct : A. cost plus pricing
24. Each product has a special and unique brand name .which type of brand is this?
Correct : A. individual brand name
25. Which type of brand name is “Amul” ?
Correct : C. family brand name
26. What is Odd pricing?
Correct : B. psychological pricing
27. What all are the factors affecting pricing decision ?
Correct : D. all of these
28. Which is competition oriented pricing method?
Correct : C. customary prices
29. what method of pricing is popular in construction activities , where the contract is
awarded who quoted the highest price?
Correct : A. sealed bid price
30. The price charged when the products are transferred between one or more interdependent
departments, what is it called?
Correct : C. administered pricing
31. Which is the reason for skimming price?
Correct : D. all of these
32. Which is the condition for market penetration?
Correct : D. all of these
33. Which is the determinant of the pricing policy of a firm?
Correct : D. all of these
34. The term product concept was first used by
Correct : A. theodore levitt
35. A brand created and owned by the producer of a product or service is called:
Correct : B. manufacture’s brand
36. Which of the following is not a sales promotion tool?
Correct : A. advertisement
37. The type of advertisement used when product enters in to growth stage of product life
cycle is known as
Correct : C. selective advertising
38. Who has introduced the concept of market segmentation?
Correct : C. wendell r smith
39. Which of the following is not the part of demographic segmentation?
Correct : B. interest and activity
40. Dividing buyers in to groups based on their knowledge attitude ,uses or response to a
product is called:
Correct : D. behavioral segmentation.
41. What is Marketing channel ?
Correct : A. distribution channel
42. What is involved in Distribution mix?
Correct : D. all of these
43. Which utilities are created by the Marketing channels?
Correct : D. all of these
44. What links producers to other middleman or to ultimate consumers through contractual
arrangement or through purchase and reselling of products?
Correct : B. market intermediaries
45. SCM stands for?
Correct : A. supply chain management
46. Name the type of channel of distribution Using two or more channels to distribute the
same product to the same target market?
Correct : C. dual distribution channel
47. Name the type of distribution of Using some available outlets to distribute a product ?
Correct : B. selective distribution
48. What Is direct marketing channel?
Correct : A. zero level channel
49. How many number of intermediaries have Bata shoe manufacturing company?
Correct : D. no channel
50. What is Mass distribution?
Correct : C. intensive distribution
51. Which of the following is a determinant of channel selection ?
Correct : A. nature of product
52. Who is the Middle man in distribution channel ?
Correct : D. all of these
53. Wholesalers and retailers are: ?
Correct : C. merchant middleman
54. WhoIs the first intermediary in the channel of distribution?
Correct : A. agents
55. An ultimate consumer has direct contact with whom?
Correct : B. retailer
56. Which is The best channel of distribution for Vacuum cleaner?
Correct : A. direct marketing
57. The set of marketing intermediaries through which the goods flow from the producer to
consumer, choose the correct name.
Correct : A. channel of distribution
58. The word channel is derived from the French word:
Correct : C. canal
59. In a small market , which is better?
Correct : C. direct marketing
60. What is the term of “ those who obtain title to goods with a view to selling them at
profit”?
Correct : A. merchant middlemen
61. Which of the following is not a non storeretailing ?
Correct : D. tele marketing
62. which type of retailers open their shops on fixed days or dates in a specified area?
Correct : C. market traders
63. Itinerant retailers have :
Correct : B. no fixed shop for business
64. Who is an E-tailer ?
Correct : D. all of these
65. Amazone.com is an example of ?
Correct : C. e-marketing
66. What is term of creating an image about a product or brand in the consumers mind ?
Correct : A. positioning
67. Anything that has the ability to satisfy a consumer need, what is it?
Correct : A. price
68. Which utility creates Transport system ?
Correct : B. time utility
69. New product development stage involves :
Correct : A. idea generation
70. Who is called The dominant member of a marketing channel or supply chain ?
Correct : B. channel captain
71. What is it called, the use of telephone and non personal media to introduce products to
consumers, who then can purchase them via mail , telephone or the internet?
Correct : B. direct marketing
72. Which type of communication that build and maintain favorable relationship by
informing and persuading to one or more audience to accept their product?
Correct : C. promotion
73. What is the purpose of promotion ?
Correct : D. all of these
74. What all are the elements included in promotion mix ?
Correct : D. all of these
75. Sales promotion is an element of :
Correct : C. promotion mix
76. Which kind of Communication is Advertisement?
Correct : D. both a & b
77. Which of the following is a paid personal communication ?
Correct : B. personal selling
78. It is an activity or material , or both , that act as a direct inducement to resellers , sales
people and consumers. What is it?