1. Which of the following is not an example of persuasive advertising:
Correct : D. explaining how the product works
2. A specific coordinated advertising effort on behalf of a particular product or service
that extends for a specified period of time
Correct : A. campaign
3. Advertising that is set in small type and arranged according to categories or interests
Correct : B. classified ads
4. The process of reserving time or time periods with a station or network; checking on
available advertising time.
Correct : C. clear time
5. The highest possible rate for advertising time or space.
Correct : A. gross rate
6. __________ are programs in which a manufacturer pays a percentage of a retailer's
local advertising expense for advertising the manufacturer's products.
Correct : C. cooperative advertising programs
7. In planning and obtaining publicity, a frequently used tool is the __________, which is
an announcement regarding changes in the company or the product line.
Correct : B. news release
8. The ad advised readers to "try your skill at using our cream cheese to create an
exciting new recipe and you may be the winner of a trip for two to Hawaii." This ad was promoting a,
Correct : D. contest
9. Sampling is an appropriate strategy for which type of products?
Correct : D. products which are in the introductory stage of the product life cycle
10. A/An __________ made up of the company’s own advertising staff may provide full
services or a limited range of services.
Correct : B. in-house agency
11. Which of the following is the definition for purchase frequency?
Correct : D. the more frequently the product is purchased, the less repetition is required
12. Which of the following statements about magazines as an advertising medium is
true?
Correct : D. all of these
13. One reason for using magazines as an advertising medium is
Correct : A. their ability to target specific audiences
14. AAAI represents;
Correct : B. advertising agencies association of india
15. One reason for using radio as an advertising medium is
Correct : D. it is segmented
16. Program-length (30-minute) advertisements that take an educational approach to
communication with potential customers are called
Correct : B. infomercials
17. Three commonly used trade promotions are
Correct : B. allowances and discounts, cooperative advertising, and training of distributor's sales forces
18. AdSense is,
Correct : C. google’s advertising programme to display ads in web pages
19. The possible exposure of the advertising message to one audience member,
Correct : A. impression
20. ‘Art’ in advertisement implies,
Correct : A. the whole visual presentation
21. The consumer’s conscious or unconscious decision to repurchase a brand
continually,
Correct : D. brand loyalty
22. INS means;
Correct : C. indian newspaper society
23. __________ is defined as the number of different people or households exposed to an
advertisement.
Correct : C. reach
24. Frequency is defined as the
Correct : D. average number of times a person in the target audience is exposed to an advertisement
25. Advertisements intended to promote sale of the products by appealing directly to
the consumers/buyers is called,_________
Correct : A. consumer advertising
26. The ‘hierarchy of human needs’ is a valuable guide in the process of Ad. copy
formulation. Who devised it?
Correct : A. abraham h. maslow
27. __________ is defined as the percentage of households in a market that are tuned to
a particular television show or radio station.
Correct : D. rating
28. Advertising agencies were first developed for, and still serve, the purpose of
Correct : D. simplifying and speeding the purchasing of ads for their clients
29. Brand names and identity advertising are methods that advertisers use to encourage consumers to
Correct : C. make distinctions among products that are actually very similar
30. Infomercials often resemble other types of television shows, including
Correct : D. all of these
31. What two major communication channels do marketers use to convey their product
to consumers?
Correct : B. personal and non-personal channels
32. DAVP stands for:
Correct : B. directorate of advertising and visual publicity
33. Awareness, __________, ___________, preference, ___________ and purchase are the
stages consumers move through in terms of buyer-readiness.
Correct : C. knowledge, liking, conviction
34. What is the name of the promotional tool aimed at building good relations with a
company and its publics?
Correct : B. public relations
35. Which of the following is not an aspect of the promotion mix?
Correct : A. strategic positioning
36. Which type of advertising objective is the most important for mature products?
Correct : D. reminder advertising
37. _____consists of short-term incentives to encourage the purchase or sale of a
product or service.
Correct : B. sales promotion
38. Which type of promotional tool is non-public, immediate, customized, and
interactive?
Correct : B. direct marketing
39. ________ define the task that advertising must do with a specific target audience
during a specific period of time.
Correct : D. advertising objectives
40. Developing an effective message strategy begins with identifying ________ that can
be used as advertising appeals.
Correct : C. customer benefits
41. Advertising that is usually restricted in size and format and arranged in a group
based on the mature of product or service advertised is generally referred to as
Correct : C. classified advertising
42. Which among them is not a function of advertising;
Correct : C. balancing consumers’ budget
43. The manufacturer, government body or organization which wishes to have
advertisements crated and placed:
Correct : B. advertiser
44. The term used to describe the unique added values and appeal of the brand in
relation to other brands in the same market is,
Correct : A. brand positioning
45. Writing text for advertisements is called:
Correct : D. copy writing
46. _______is the advertisement, facing editorial pages in magazines and newspapers
Correct : A. facing matter
47. The research which enables an ad agency to better understand how consumers use
a product or service is, _________