1. Color produced by light falling onto a surface, as compared to subtractive color.
Correct : A. additive color
2. ISO paper size 210 x 297mm used for Letterhead is called?
Correct : B. a4 paper
3. Printing that extends to the edge of a sheet or page after trimming is called?
Correct : B. bleed
4. The main text of work not including the headlines.
Correct : C. body
5. The decorative design or rule surrounding matter on a page.
Correct : A. border
6. A dot or similar marking used to emphasize text.
Correct : B. bullet
7. In typography, the assembly of typographic elements, such as words and paragraphs, into
pages ready for printing.
Correct : C. composition
8. In graphic design, the arrangement of type, graphics and other elements on the page.
Correct : C. composition
9. Type or art that continues from one page of a book or magazine across the gutter to the
opposite page.
Correct : A. crossover or bridge, gutter bleed and gutter jump.
10. With printed matter, markings indicating where a fold is to occur, usually located at the top
edges.
Correct : C. fold marks
11. The actual page number in a publication.
Correct : A. folio
12. Arrangement of type and visual elements along with specifications for paper, ink colors and
printing processes that, when combined, convey a visual message.
Correct : C. graphic design
13. The unit of measurement for paper weight
Correct : B. gsm(grams per square meter).
14. In the book arena, the inside margins toward the back or the binding edges.
Correct : B. gutter
15. A number assigned to a published work and usually found either on the title page or the back
of the title page. Considered an International Standard Book Number.
Correct : A. isbn
16. Amount of space between lines of type.
Correct : C. leading
17. One sheet of paper in a publication.
Correct : C. leaf
18. Photo whose most important details appear in the shadows.
Correct : A. low key photo
19. Imprinted space around the edge of the printed material.
Correct : C. margin
20. An author's original form of work (hand written, typed or on disk) submitted for publication.
Correct : B. manuscript (ms)
21. One side of a leaf in a publication.
Correct : C. page
22. Total number of pages that a publication has.
Correct : C. page count or extent.
23. Proof of type and graphics as they will look on the finished page complete with elements such
as headings, rules and folios.
Correct : A. page proof
24. Standard symbols and abbreviations used to mark up manuscripts and proofs.
Correct : C. proof reader marks or correction marks.
25. Line used as a graphic element to separate or organize copy.
Correct : A. rule
26. Paper that, due to mistakes or accidents, must be thrown away instead of delivered printed
to the customer, as compared to waste.
Correct : B. spoilage
27. Initial ideas jotted on virtually anything in regard to initial concept of a future project.
Correct : A. thumbnails
28. The size of the printed material in its finished stage
Correct : C. trim size
29. A wide headline extending across the entire page
Correct : A. banner
30. An imaginary line that type rests on_____ a. Cutline b. Baseline c. Byline
33. A page element that extends to the trimmed edge of a printed page.
Correct : B. fold
31. A vertical area for type, used to constrain line length to enhance design and readability.
Correct : C. column
32. Name of the reporter who wrote the story, placed atop the published article.
Correct : A. byline
33. Words, phrases or text blocks used to label part of a map or diagram. (also called factoids)
Correct : B. callout
34. A line or block of type providing descriptive information about a photo; used interchangeably
with cutline.
Correct : A. caption
35. A graphic divide that labels regularly appearing material by packaging the writer's name, the
column's name and a small mug or drawing of the writer.
Correct : A. column logo
36. A vertical line separating stories or running between legs within a story.
Correct : C. column rule
37. A small headline running below the main headline
Correct : A. deck
38. L-shaped columns of text that wrap around art, ads or other stories.
Correct : B. doglegs
39. Two facing pages on the same sheet of newsprint, treated as one unit.
Correct : B. double truck
40. A small, detailed page diagram showing where all elements go.
Correct : B. dummy
41. A non-hard news story (a profile, preview, quiz, etc.) often given special design treatment.
Correct : C. feature
42. Elements aligned so they're all even along their left margin.
Correct : B. flush left
43. Elements aligned so they're all even along their right margin.
Correct : A. flush right
44. A special label for any regularly appearing section, page or story; also called a standing head.
Correct : A. header
45. Large type running above or beside a story to summarize its content.
Correct : B. headline
46. A large capital letter set at the beginning of a paragraph.
Correct : C. initial cap
47. Art or text set inside other art or text.
Correct : C. inset
48. A special headline treatment reserved for stories continued from another page.
Correct : A. jump headline
49. Mechanically spacing out lines of text so they're all even along both right and left margins.
Correct : B. justification
50. A block of information, including staff names and publication date, often printed on the
editorial page.
Correct : C. masthead
51. One of the four standard colors used to produce full-color photos and artwork: Cyan (blue),
magenta (red) yellow or black.
Correct : B. process color
52. A copy of a pasted-up page used to check for errors.
Correct : B. layout
53. A small story accompanying a bigger story on the same topic.
Correct : A. sidebar
54. Coding formats (size, leading, color, etc.) that can be applied instantly to selected text in
desktop publishing programs.
Correct : C. style sheets
55. Lines of type, often bold, used to divide text into smaller sections.
Correct : B. subheads
56. Newspaper format that's roughly half the size of a broadsheet newspaper.
Correct : B. tabloid
57. An eye-catching graphic element, on page one or section fronts, that promotes an item
inside.
Correct : A. teaser
58. Ads stacked along both edges of a page forming deep through for stories in the middle.
Correct : B. well
59. Text that's indented around a photo or artwork; also called a run around or skew.
Correct : A. wraparound
60. Headline across or near the top of all or most of a newspaper page.
Correct : A. banner
61. Area assigned to a reporter for regular coverage. Also, an exclusive story
Correct : B. beat
62. The point of interruption in a story continued from one page to another.
Correct : A. break
63. Short, amusing story
Correct : C. bright
64. Reporter who sends news from outside a newspaper office.
Correct : C. correspondent
65. Name of the city or town and sometimes the date at the start of a story that is not of local
origin.
Correct : A. dateline
66. Story emphasizing the human or entertaining aspects of a situation.
Correct : A. feature
67. Printed title of a newspaper on page one
Correct : B. flag
68. Story that follows up on a theme in a news story
Correct : C. folo
69. Abbreviation for paragraph
Correct : B. graf
70. Term for written publicity or special-interest news sent to a newspaper for publication.
Correct : C. handout
71. Spot news or live and current news in contrast to features.
Correct : C. hard news
72. Continuation of a story from one page to another
Correct : A. jump
73. To delete a section from copy or to discard the entire story. a. Kill b. Spoilage c. Leading
79. First paragraph in a news story
Correct : A. initial cap
74. Formal statement of newspaper’s name, officers, place of publication and other descriptive
information, usually on the editorial page.
Correct : B. masthead
75. Newspaper library
Correct : B. morgue
76. Space in a newspaper allotted to news, illustrations and other non-advertising material.
Correct : B. news hole
77. Abbreviation for the page opposite the editorial page. The page is frequently devoted to
opinion columns and related illustrations.
Correct : A. op-ed page
78. Publicity hand-out, or a story given to the news media for publication.
Correct : B. press release
79. Event that develops and is covered over a period of time.
Correct : C. running story
80. Front page of an inside section
Correct : A. split page
81. Refers to a paper so crowded with ads that the news space must be reduced.
Correct : A. tight
82. A difference in a hue or neutral ranging from the lightest to the darkest.
Correct : B. value
83. What is the path of a moving point?
Correct : C. point
84. Hue plus black.
Correct : A. shade
85. Red, yellow, orange
Correct : B. warm colors
86. A form has height, width, and depth.
Correct : A. 3d
87. You can actually feel slick, smooth, rough, velvety, satiny, and bumpy
Correct : B. real texture
88. Violet, green, blue
Correct : C. cool colors
89. A grayed color.
Correct : C. tone
90. Pure color.
Correct : A. hue
91. Colors that are side by side on the color wheel.
Correct : A. analogous colors
92. The use of line, color, or a motif in more than one place in a composition
Correct : B. repetition
93. Opposites on the color wheel.
Correct : B. complementary colors
94. The harmony of all the visual elements in a composition
Correct : C. unity
95. Hue plus white.
Correct : C. tint
96. The equilibrium of various elements in the work of art.
Correct : A. balance
97. Secondary colors.
Correct : B. orange, green, violet
98. Shows a difference between the elements of art.