1. An element of art that is three dimensional (height, width, and depth) and encloses
volume
Correct : B. form
2. The concept of ……………… describes the relationship between the individual parts and
the whole of a composition.
Correct : A. unity
3. …………..is an equilibrium that results from looking at images and judging them against
our ideas of physical structure (such as mass, gravity or the sides of a page).
Correct : A. balance
4. ………………….. is the arrangement of the objects in a given design as it relates to their
visual weight within a composition
Correct : A. balance
5. ……………… is the repetition or alternation of elements, often with defined intervals
between them.
Correct : C. rhythm
6. ………… can create a sense of movement, and can establish pattern and texture. There are
many different kinds of rhythm, often defined by the feeling it evokes when looking at it.
Correct : C. rhythm
7. A…………………….rhythm occurs when the intervals between the elements, and often
the elements themselves, are similar in size or length.
Correct : A. regular
8. A ………… rhythm gives a sense of movement, and is often more organic in nature.
Correct : B. flowing
9. Proportion is the comparison of dimensions or distribution of forms. It is the relationship
in scale between one element and another, or between a whole object and one of its parts.
Correct : D. proportion
10. Which of the following is not an example of persuasive advertising:
Correct : A. Persuading customers to receive a sales call
11. Advertising that is set in small type and arranged according to categories or interests
Correct : B. Classified ads
12. The most common form of outdoor advertising is
Correct : D. Billboard advertising
13. Which of the following statements about the Internet as an advertising medium is true?
Correct : A. The Internet provides audio and video capabilities
14. AAAA stands for,
Correct : B. American Association of Advertising Agencies
15. Objective of all advertisements is,
Correct : C. Persuasion
16. ‘Art’ in advertisement implies,
Correct : A. The whole visual presentation
17. Three common advertising appeals include
Correct : B. Fear, sex, and humour
18. Which of the following is usually NOT an area of responsibility for people who work in
an advertising agency?
Correct : D. Buying
19. DAVP stands for:
Correct : B. Directorate of Advertising and Visual Publicity
20. U. S. P.(Unique Selling Proposition) means:
Correct : C. A feature present only in one product/brand