1. An individual outlet of an advertising medium, such as a certain magazine or a specific
broadcast station or program is called,
Correct : A. Ad vehicle
2. The consistent preference and /or purchase of one brand in specific product is called:
Correct : B. Brand Loyalty
3. Who is a media planner ?
Correct : B. One who selects the advertising media
4. When a company publishes their own publication, it is called as;
Correct : A. House Organ
5. A broadcast station’s record of its programming is known as;
Correct : B. Log
6. Define jargon;
Correct : B. Special words and expressions related to social groups, professions, events etc
7. Which among the options is an attitude change theory that postulates, consumers act to
relieve the discomfort that occurs as a result of conflict in believes?
Correct : C. Cognitive Dissonance Theory
8. In an ad campaign, the researchers evaluate the promotion effort while it is running in the
market place. This process is called;
Correct : C. Concurrent Testing
9. Cross Selling means;
Correct : D. All of these
10. When a company acquires a supplier through an acquisition strategy, this is referred to as:
Correct : D. Forward integration
11. Introducing new products to existing markets is an example of:
Correct : A. Horizontal diversification
12. Corporate strategy is:
Correct : C. The implementation of plans to achieve long-term aims
13. The Traditional Marketing style involves
Correct : C. Indirect Marketing
14. Market information means
Correct : C. Knowledge of customer profile and product mix
15. In a Selling Process,
Correct : D. The seller should aim at customer satisfaction
16. Cognitive dissonance occurs in which stage of the buyer decision process model?
Correct : D. Post-purchase behavior
17. _______________ describes changes in an individual's behavior arising from experience.
Correct : D. Learning
18. Sellers that handle their own exports are engaged in:
Correct : A. Direct exporting
19. _____________ is quoted as "everyone lives by selling something."
Correct : B. Robert Louis Stevenson
20. _________________ are ads that appear while subscribers are surfing online services or Web
sites, including banners, pop-up windows, "tickers," and "roadblocks."
Correct : B. Online ads
21. ___________ is the process of evaluating each market segment's attractiveness and selecting
one or more segments to enter.
Correct : C. Market targeting
22. When an international seller sells a plant, equipment, or technology to another country and
agrees to take payment in the resulting products, it is called:
Correct : B. Buy-back
23. In evaluating messages for advertising, telling how the product is better than the competing
brands aims at making the ad:
Correct : B. Distinctive
24. A ________________ is a promotion strategy that calls for using the sales force and trade
promotion to move the product through channels.
Correct : B. Push strategy
25. The purpose of strategic planning is to find ways in which the company can best:
Correct : B. Use its strengths to take advantage of attractive opportunities in the environment
26. A price reduction to buyers who buy in large volumes is called a(n):
Correct : A. Quantity discount
27. Conflicts between different levels of the same channel of distribution are referred to as:
Correct : B. Vertical conflicts
28. ____________ is a philosophy holding that a company's marketing should support the best
long-run performance of the marketing system
Correct : B. Myopic marketing
29. A company is practicing ________________ if it focuses on sub segments with distinctive
traits that may seek a special combination of benefits.
Correct : B. Niche marketing
30. ___________ is a strategy of using a successful brand name to launch a new or modified
product in a new category.
Correct : C. Brand extension
31. When producers, wholesalers, and retailers act as a unified system, they comprise a:
Correct : C. Horizontal marketing system
32. If an advertiser wants flexibility, timeliness, good local market coverage, broad acceptability, and high believability, the advertiser will probably choose which of the following mass
media types?
Correct : A. Newspapers
33. A(n) _______________ is a name, term, sign, symbol, or design, or a combination of these
that identifies the maker or seller of a product or service.
Correct : C. Brand
34. What is the name of the first ad agency established in India?
Correct : B. Indian Advertising Agency
35. The total delivery of a media schedule during a specified time period is called,
Correct : B. Gross Rating Point
36. The last stage in the selling process is the ________________ stage.
Correct : D. Follow-up
37. Costs that do not vary with production or sales levels are called:
Correct : A. Fixed costs
38. An unbound booklet consists of a single sheet of paper that is printed on both sides and
folded in half, in thirds, or in fourths is a ______
Correct : A. Pamphlet
39. The study of human populations in terms of size, density, location, age, gender, race,
occupation, and other statistics is called:
Correct : B. Demography
40. Expand GRP;
Correct : C. Gross Rating Points
41. Expand ‘TRP’.
Correct : C. Television Rating Points
42. Very long TV commercials providing detailed information about a product or service. Such
programmes are called,
Correct : B. Infomercials
43. A set of interdependent organizations involved in the process of making a product or service
available for use or consumption by the consumer or business user is called a:
Correct : C. Distribution channel
44. The strategy whereby a company stocks its products in as many outlets as possible is called:
Correct : A. Intensive distribution
45. When a seller of a product requires that its dealers not handle competitors’ products, the
seller’s strategy is called:
Correct : C. Exclusive dealing
46. Which of the following terms is similar to the term “marketing logistics?”
Correct : C. Physical distribution
47. A short and striking or memorable phrase used in advertising is called,
Correct : C. Slogan
48. The marketing effects or outcomes that accrue to a product with its brand name compared
with those that of the same product did not have the brand name is called,
Correct : A. Brand Equity
49. Animated screens, often ads that pop up momentarily as the computer searches for or
downloads information for a requested web page is an example of,
Correct : B. Interstitial
50. The songs or tunes about a product or service that usually carry the ad theme and a message are,
Correct : B. Jingles
51. The physical arrangement including the headline, subheads, illustrations, body copy and
identifying marks of an advertisements is called,
Correct : D. Layout
52. An outdoor medium transporting to different locations carrying ads, is an example of,
Correct : A. Mobile Billboard
53. What termed as consumer perception?
Correct : A. Consumer receives, organize, and interprets an ad
54. POP is an abbreviation of;
Correct : C. Point of Purchase
55. A small sheet of paper carrying an advertisement message distributed by hand, often black
letters printed in mono coloured paper, is an example of,
Correct : B. Handbills
56. The entire target population in a market research is called,
Correct : D. Universe
57. Group of people who are NOT necessarily part of a particular organization is referring to:
Correct : A. External publics
58. One of the processes that changes attitudes, beliefs, opinion or behavior of receivers are refer to:
Correct : B. Persuasion
59. Identify the largest advertiser.
Correct : C. Procter & Gamble
60. ______define(s) the job that advertising must do in the total market program.
Correct : A. Advertising objectives
61. Which of the five major promotion tools includes press releases and special events?
Correct : D. Public relations
62. The cost of advertising for most products is especially high during _____.
Correct : C. Prime-time programs
63. _____ are goods offered either free or at low cost as an incentive to buy a product.
Correct : B. Premiums
64. Which is NOT TRUE in comparing journalism and public relations?
Correct : B. Journalists are advocates for causes, while PR practitioners are objective
65. The following is the functions of advertising, Except;
Correct : D. Selling
66. ___________________ is used heavily when introducing a new product category.
Correct : D. Informative advertising
67. Keeping consumers thinking about the product is the objective for which type of advertising?
Correct : C. Reminder advertising
68. No matter how big the advertising budget, advertising can succeed only if commercials:
Correct : B. gain attention and communicate well
69. ‘Merchandise allowance’ is a term for:
Correct : C. Free product
70. According to Rossiter and Percy samples can be delivered by how many different methods:
Correct : A. 8
71. Which of these is not a sales promotion technique?
Correct : B. Questionnaire
72. The marketing mix is also known as the ________.
Correct : D. Four Ps
73. ________ is a set of moral principles that guide actions and create a sense of responsible
behavior.
Correct : B. Ethics
74. Important people who influence the opinions of others are known as ___________.