1. Advertising that is set in small type and arranged according to categories or
interests
Correct : B. classified ads
2. The process of reserving time or time periods with a station or network; checking
on available advertising time.
Correct : C. clear time
3. The highest possible rate for advertising time or space.
Correct : A. gross rate
4. Advertising that is under complete control of the advertiser, established medium
Correct : A. direct advertising
5. A /an __________ reimburses a retailer for extra in-store support or special
featuring of a brand.
Correct : B. merchandise allowance
6. Sales tools used to support a company's advertising and personal selling directed to
wholesalers, retailers, or distributors are called
Correct : A. trade-oriented sales promotions
7. In planning and obtaining publicity, a frequently used tool is the __________,
which is an announcement regarding changes in the company or the product line.
Correct : B. news release
8. The ad advised readers to "try your skill at using our cream cheese to create an
exciting new recipe and you may be the winner of a trip for two to Hawaii." This ad was promoting a,
Correct : D. contest
9. A/An __________ made up of the company’s own advertising staff may provide
full services or a limited range of services.
Correct : B. in-house agency
10. Expand ISA :
Correct : B. indian society of advertisers
11. The most common form of outdoor advertising is
Correct : D. billboard advertising
12. Billboard advertising is most effective for __________ advertising.
Correct : C. reminder
13. One reason for using magazines as an advertising medium is
Correct : A. their ability to target specific audiences
14. AAAI represents;
Correct : B. advertising agencies association of india
15. Three commonly used trade promotions are
Correct : B. allowances and discounts, cooperative advertising, and training of distributor\s sales forces
16. AdSense is,
Correct : C. google’s advertising programme to display ads in web pages
17. The possible exposure of the advertising message to one audience member,
Correct : A. impression
18. ‘Art’ in advertisement implies,
Correct : A. the whole visual presentation
19. __________ suggest to the consumer that he or she can avoid some negative
experience through the purchase and use of a product or through a change in behavior.
Correct : B. fear appeals
20. Gross rating points (GRPs) are
Correct : A. reach multiplied by frequency
21. Three common advertising appeals include
Correct : B. fear and humour
22. Most advertising messages are made up of two types of elements. They are
Correct : C. informational and persuasive
23. An advertising message usually focuses on
Correct : D. key benefits of the product that are important to the buyer
24. The primary purpose of a pioneering advertisement is to
Correct : B. inform the target market
25. Information and persuasive content can be combined in the form of an appeal to
Correct : A. provide a basic reason for the consumer to act
26. Which of the following is usually NOT an area of responsibility for people who work in an advertising agency?
Correct : C. printing
27. What is the main objective of informative advertising?
Correct : B. to stimulate primary demand
28. Brand names and identity advertising are methods that advertisers use to encourage consumers to
Correct : C. make distinctions among products that are actually very similar
29. Infomercials often resemble other types of television shows, including
Correct : D. all of these
30. What two major communication channels do marketers use to convey their product
to consumers?
Correct : B. personal and non-personal channels
31. DAVP stands for:
Correct : B. directorate of advertising and visual publicity
32. Which one of the following is a good example of direct advertising?
Correct : D. a brochure
33. Which one of the following is not a constituent of ‘internal public’ of any
organization?
Correct : D. consumers and consumer groups
34. _________________ is direct communications with carefully targeted individual
consumers to an immediate response
Correct : C. direct marketing
35. An account in advertising parlance
Correct : B. a client
36. U. S. P.(Unique Selling Proposition) means
Correct : C. a feature present only in one product/brand
37. Promotional material located in and around retail outlets is known as
Correct : A. retail advertising
38. Most of the advertising of the Central Government in India is handled by
Correct : D. davp
39. Advertising that is usually restricted in size and format and arranged in a group
based on the mature of product or service advertised is generally referred to as
Correct : C. classified advertising
40. Which among them is not a function of advertising
Correct : C. balancing consumers’ budget
41. The manufacturer, government body or organization which wishes to have
advertisements crated and placed
Correct : B. advertiser
42. The term used to describe the unique added values and appeal of the brand in
relation to other brands in the same market is,
Correct : A. brand positioning
43. Single colour used in an advertisement is called,_______
Correct : C. spot colour
44. The research which enables an ad agency to better understand how consumers use a
product or service is, _________
Correct : B. strategic research
45. TGR means,
Correct : C. target group rating
46. Who coined the term USP?
Correct : B. rosser reeves
47. Advertising is considered to be an art; as well as a science. The statement is, ____
Correct : A. true
48. Image advertising is a/an,
Correct : A. advertising strategy
49. Price, _____, _____and Physical distribution are the four main elements in
marketing
Correct : C. product, promotion
50. The advertising messages are ___ _______and ___________
Correct : D. persuasive and informative
51. The process in which one idea is allowed to stimulate another without reaching a
decision about whether any of the ideas are valid :
Correct : B. brainstorming
52. ASCI stands for:
Correct : A. advertising standards council of india
53. Advertising has its shortcomings illustrated by which of the following?
Correct : B. advertising is impersonal
54. The avoidance of the use of 'bait and switch' tactics that encourage consumers to
change to another brand is a result of:
Correct : C. response to the increasing demand for more socially responsible marketing communication
55. Copy testing is a specialized field of marketing research that determines an ad’s
effectiveness among consumers. It is also known as,
Correct : C. pre-testing
56. Which of the following is not an advantage of the use of outdoor media forms?
Correct : B. no audience selectivity
57. Expand AMA:
Correct : B. american marketing association
58. ________are established to influence government policy, corporate policy or public
opinion.
Correct : C. lobby group
59. AIDA stands for:
Correct : A. attention, interest, desire and action
60. ________is a form of contextual advertising where specific keywords within the
text of a web-page are matched with advertising and/or related information units.
Correct : B. in-text ad
61. _______is the measure of the degree of brain activity that can be used to asses a
person’s reactions to an ad.
Correct : D. alpha activity
62. _________is a demographic description of the people or house- holds that are
prospects for a product or service.
Correct : B. consumer profile
63. Cool hunters are the marketing professionals who make observations and
predictions in changes of,
Correct : D. new or existing cultural trends
64. An online banner ad that looks like a dialog box with buttons. It simulates an error
message or an alert.
Correct : A. trick banner ad
65. ___________ is a specific coordinated advertising effort on behalf of a particular
product or service that extends for a specified period of time.
Correct : B. campaign
66. Which of the following is not an example of persuasive advertising:
Correct : D. Explaining how the product works
67. A specific coordinated advertising effort on behalf of a particular product or service that extends
for a specified period of time
Correct : A. Campaign
68. Advertising that is set in small type and arranged according to categories or interests
Correct : B. Classified ads
69. The process of reserving time or time periods with a station or network; checking on
available advertising time.
Correct : C. Clear time
70. Advertising that is under complete control of the advertiser, rather than through some
established medium
Correct : A. Direct advertising
71. The first printed advertisements were single sheets, printed on one side, that today would be called
Correct : A. Fliers
72. A /an __________ reimburses a retailer for extra in-store support or special featuring of a brand.
Correct : B. Merchandise allowance
73. Sales tools used to support a company's advertising and personal selling directed to wholesalers,
retailers, or distributors are called
Correct : A. Trade-oriented sales promotions
74. __________ are programs in which a manufacturer pays a percentage of a retailer's local
advertising expense for advertising the manufacturer's products.
Correct : C. Cooperative advertising programs
75. In planning and obtaining publicity, a frequently used tool is the __________, which is an
announcement regarding changes in the company or the product line.
Correct : B. News release
76. The ad advised readers to "try your skill at using our cream cheese to create an exciting new
recipe and you may be the winner of a trip for two to Hawaii." This ad was promoting a,
Correct : D. Contest
77. Sampling is an appropriate strategy for which type of products?
Correct : D. products which are in the introductory stage of the product life cycle
78. A/An __________ made up of the company’s own advertising staff may provide full services or
a limited range of services.
Correct : B. In-house agency
79. Which of the following is the definition for purchase frequency?
Correct : D. The more frequently the product is purchased, the less repetition is required
80. The speed with which buyers forget about a brand if advertising is NOT seen is called
Correct : C. The forgetting rate
81. One reason for NOT using the outdoor advertising is
Correct : A. Its local market focus
82. Which of the following statements about the Internet as an advertising medium is true?
Correct : A. The Internet provides audio and video capabilities
83. One reason for using magazines as an advertising medium is
Correct : A. Their ability to target specific audiences
84. One reason for using radio as an advertising medium is
Correct : D. It is segmented
85. Program-length (30-minute) advertisements that take an educational approach to communication
with potential customers are called
Correct : B. Infomercials
86. ________are direct response television commercials which generally include a phone number or
website
Correct : A. Infomercials
87. AAAA stands for,
Correct : B. American Association of Advertising Agencies
88. Action advertising is also termed as,
Correct : B. Direct response advertising
89. Objective of all advertisements is,
Correct : C. Persuasion
90. An opportunity to deliver an advertising element to a Website visitor,
Correct : D. Ad request
91. AdSense is,
Correct : C. Google’s advertising programme to display ads in web pages
92. The consumer’s conscious or unconscious decision to repurchase a brand continually,
Correct : D. Brand loyalty
93. INS means;
Correct : C. Indian Newspaper Society
94. __________ is defined as the number of different people or households exposed to an
advertisement.
Correct : C. Reach
95. Advertisements intended to promote sale of the products by appealing directly to the
consumers/buyers is called,_________
Correct : A. Consumer Advertising
96. The ‘hierarchy of human needs’ is a valuable guide in the process of Ad. copy formulation. Who
devised it?
Correct : A. Abraham H. Maslow
97. __________ is defined as the percentage of households in a market that are tuned to a particular
television show or radio station.
Correct : D. Rating
98. __________ suggest to the consumer that he or she can avoid some negative experience through
the purchase and use of a product or through a change in behavior.
Correct : B. Fear appeals
99. Three common advertising appeals include
Correct : B. Fear, sex, and humour
100. _______ are directed at a specialized and relatively small-sized target audience such as
manufactures.