1. Which of the following is a problem assciated with survey research
Correct : C. The problem of omission
2. What is an observation Schedule?
Correct : A. A set of explicit rule sfor assigning behavior to categories
3. What is the full form for TRP?
Correct : B. Television Rating Point
4. Preliminary data collection is a part of-
Correct : B. Exploratory Research
5. The most important advantage of sampling method of data collection is-
Correct : C. Saves time
6. Which form of data below can usually be obtained more quickly and at a lower cost than the others?
Correct : B. Secondary Data
7. Which method could a marketing researcher use to obtain information that people are unwilling or unable to provide?
Correct : A. Observational Research
8. Research refers to the search for-:
Correct : B. Knowledge
9. Which is the most common method to conduct a
web survey?
Correct : D. All of the above
10. The objective of research should be:
Correct : C. Both A&B
11. Which amongst the following is an advantage of Web Survey?
Correct : A. Faster medium to Reach Target Audience
12. Conducting surveys is the most common method of generating
Correct : B. Primary Data
13. Census method of research is which type of method?
Correct : B. Quantitative
14. A research hypothesis can take either
Correct : D. All of the above
15. Media Research is related to
Correct : C. Copy-testing technique
16. Market research is done to target:
Correct : A. Customers
17. The most immediate step of market research is
Correct : C. Effective media planning
18. Which of the following best suits for 'Action Research?
Correct : A. It is an applied research
19. What is the full form for IRS?
Correct : B. Indian Readership Survey
20. Which of the following is not a tyoe if sampling used in structured observation?
Correct : C. Emotional Sampling
21. Suppose you are doing a survey in which sample quality ans precision are at utmost importance, and you need to ask some critical open-ended questions. Which survey mode would work best?
Correct : A. Face-to-face Interview
22. Planning a survey involves 2 concurrent activities: one, Construction of the survey instrument and which is the second?
Correct : A. Selection of the sample
23. Which of the following is not something a researcher will have to consider when thinking about their sample size?
Correct : C. Length of Questionnaire
24. Research is which type of activity
Correct : C. Academic
25. Research is a:
Correct : D. All of the above
26. Which of the following is the first step in starting the research process?
Correct : C. Identification of problem
27. Which country after India has the highest sample size in readership Survey
Correct : B. Brazil
28. In National Readership Survey, what is the minimum age to participate in a survey
Correct : C. 12 Years
29. Research can be used in the fields of
Correct : D. All of the above
30. Research problem is selected from the stand point of?