Quiznetik
Digital Media Marketing | Set 1
1. Which social network is considered the most popular for business to business marketing?
A. Facebook
B. Orkut
C. Ryze
D. LinkedIn
Correct : D. LinkedIn
2. What is unique about digital media marketing?
A. Can combine all form of communication
B. Generates contacts quickly
C. Interactive communication
D. All of the above
Correct : D. All of the above
3. Which of the following is the method through which advertisers attempt to drive traffic to
A. MPC
B. Banner
C. CDC
D. SEO
Correct : D. SEO
4. Which of the following is not a standard in online advertising?
A. Referral Links
B. Dynamic Banner
C. Signal
D. Banner
Correct : C. Signal
5. Where is the digital marketing commonly takes place ?
A. Social Media
B. Traditional Media
C. Print Media
D. None
Correct : A. Social Media
6. What is the full form of SEO ?
A. Search Ethics Optimzation
B. Search Engine Optimzation
C. Search Equity Optimzation
D. Search Eric Optimzation
Correct : B. Search Engine Optimzation
7. Measuring and tracking the performance of marketing efforts on web is called
A. Web Racus
B. Web Station
C. Web Browsing
D. Web Analytics
Correct : D. Web Analytics
8. What is the process to generate more traffic on web
A. SEM
B. SEP
C. SEQ
D. SEU
Correct : A. SEM
9. Social Media campaign includes the following softwares or applications?
A. Bing
B. yahoo
C. Facebook
D. webportal
Correct : C. Facebook
10. Who is the CEO of Twitter ?
A. Mc Luhan
B. Richard Flair
C. Jack Dorsey
D. Ellen Jose
Correct : C. Jack Dorsey
11. Web Audience Measurement (WAM) is an audience measurement and website analytics tool
A. internet usage
B. TRP
C. show division
D. flag
Correct : A. internet usage
12. Google Analytics can be understood as a
A. Moderate Service
B. Free Service
C. Paid Service
D. None of these
Correct : B. Free Service
13. When was the Facebook found ?
A. 2002
B. 2003
C. 2001
D. 2004
Correct : D. 2004
14. Which one of these is not a social media site ?
A. Twitter
B. Instagram
C. Google
D. Skype
Correct : C. Google
15. Which one of these is not a photo sharing social media platform ?
A. Instagram
B. Snapchat
C. Pinterest
D. Youtube
Correct : D. Youtube
16. can tell you that How many people visit the website ?
A. Google Analytics
B. Zoom
C. RAM
D. String
Correct : A. Google Analytics
17. E- mail marketing is also a form of
A. Measure Marketing
B. Digital Marketing
C. Offlne
D. Degree
Correct : B. Digital Marketing
18. What is the full form of SEM ?
A. Search Engine Mask
B. SourceEngine Machine
C. Search Engine Marketing
D. Search Exit Marketing
Correct : C. Search Engine Marketing
19. It is important to determine audience demographics and develop targeted ads when
A. Digital Media
B. Traditional Media
C. Communication
D. None
Correct : A. Digital Media
20. was launched in year 2003
A. LinkedIn
B. Instagram
C. Twitter
D. Whatsapp
Correct : A. LinkedIn
21. Second stage of development in internet
A. Web 3.0
B. Web2.0
C. Web 1.0
D. None
Correct : B. Web2.0
22. Digital marketing process is a comprehensive way to
A. to establish offline
B. manufacture business
C. promote the business online
D. to get visible only
Correct : C. promote the business online
23. Visibility is reaching out to your
A. company
B. otential customers
C. agency
D. data
Correct : B. otential customers
24. Which platform has full rights to edit and delete the
A. Juggle Platform
B. Regonal Platform
C. PaidPlatform
D. Owned Platform
Correct : D. Owned Platform
25. Earned visiblity in digital media marketing include
A. WOM(Word of Mouth)
B. Paid Ads
C. Paid Search
D. Paid Content
Correct : A. WOM(Word of Mouth)
26. Blogs comes under
A. Traditional Platform
B. Paid Platform
C. Owned Platform
D. Earned Platform
Correct : C. Owned Platform
27. Which increases the chances of turning the visitors into leads and final conversions
A. Non Qualiy traffiic
B. Quality Traffic
C. Assumed Traffic
D. Static Traffic
Correct : B. Quality Traffic
28. Use of social media in digital marketing is
A. social conversion
B. social media optimization
C. social platform
D. socal sites
Correct : B. social media optimization
29. is a paid advertisement on digtal media
A. Pay per click
B. Router
C. WOM
D. None
Correct : A. Pay per click
30. Which rule applies in engaging the traffic
A. The Rule of 30 seconds
B. The Rule of Visibility
C. The rule of Goal
D. The Rule of 59 seconds
Correct : D. The Rule of 59 seconds